Interactive Displays

Retail Category: Drugstores/Health Stores
Display Type: In-line, Gondola or On-shelf
Client: John Frieda Professional Health Care Inc., Walton, Conn.
Producer: Diam POP Group, Woodside, N.Y.
Size of Run: 8,000
Comments: An interactive product selector in the center of this shelving display helped educate consumers and cross-promote various John Frieda brand products, which were categorized simply in an inline boutique environment for easy shopability.

Retail Category: Electronics/Entertainment
Display Type: Motion, Light or Sound
Client: Microsoft Corp., Redmond, Wash.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Size of Run: 6,000
Comments: This system can be used alone or interlocked within a category management system by removing the headers. The electronics are powered by a D-cell battery pack, a dual motion sensor, circuit boards and incandescent lights.

Award: Bronze, Multinational Contest
Client: Shoppers Drug Mart, North York, Ontario, Canada
Producer: CDA Industries Inc., Pickering, Ontario, Canada
Comments: This skin care display features a monitor with "Video Micropore" technology that enables sales personnel to magnify views of a consumer's skin prior to making a product recommendation.

This compact LCD TV/CD player display is designed to encourage consumers to turn the unit on.
Producer: The Elliot Group, Providence, R.I.

Client: BMW of North America LLC, Woodcliff Lake, N.J.
Producer: Frank Mayer & Associates, Grafton, Wis.
Comments: Besides offering DVD-quality visuals and sound, this "virtual sales center" allows prospective buyers to try out the iDrive simulator, an advanced controller for all the comfort features in BMW's 7 series.

Client: The Gillette Co. -- Braun Division, Boston
Division: Permanent, Health Care: Dentifrices, Mouthwash and Oral Care Implements
Producer: Kendal King, Kansas City, Kan.