Interactive Displays

Client: Fisher-Price, East Aurora, N.Y.
Producer: Darko Inc., Twinsburg, Ohio
Comments: Designed to fit on an endcap or in-line setting, this display scans for nearby foot traffic and, once triggered, relays an audio message that introduces the product and asks the consumer to push a white "Try Me" button. The interactive display helped introduce the new toy that successfully climbed to be the fourth best-selling infant/pre-school toy in the industry, according to the entrant company.

Client: Dockers Europe, Amsterdam, The Netherlands
Introduction: January 2003
Number of displays: 3,000
Construction: Steel frame, aluminum finish, polycarbonate film, encapsulated digital print, polyurethane foam, acrylic injection molding, ABS injection molding, card print
Distribution: Dockers stores and Dockers suppliers in Europe
P-O-P company: ARNO NA, New York

Client: Nintendo of America Inc., Redmond, WA
Introduction: March 1, 2003
Distribution: Consumer Electronics/Entertainment Stores
Dimensions (H x W x D): 20" x 8" x 11"
Awards: Gold, Design of the Times 2003
Producer: Diam International, Woodside, NY
Called the lit blade interactive, this counter unit filters light through the blue plex on the spine. Along the side, the Game Boy Advance logo also utilizes a backlit element.

Client: Nintendo of America Inc., Redmond, WA
Introduction: March 20, 2003
Distribution: Consumer Electronics/Entertainment Stores
Dimensions (H x W x D): 12.5" x 12" x 9.5"
Weight: 15 lbs.
Producer: Trans World Marketing, E. Rutherford, NJ
The interactive counter display highlights features and benefits of the Nintendo Game Boy Advance SP system.

Client: Nintendo of America Inc., Redmond, WA
Introduction: March 1, 2003
Distribution: Consumer Electronics/Entertainment Stores
Dimensions (H x W x D): 20" x 8" x 11"
Awards: Gold, Design of the Times 2003
Producer: Diam International, Woodside, NY
Called the lit blade interactive, this counter unit filters light through the blue plex on the spine. Along the side, the Game Boy Advance logo also utilizes a backlit element.