Special Reports

The costs are down and the technology is in place -- now marketers need to exploit the full potential of interactive P-O-P

Restrictive buydown agreements are creating more tension in a category already limited to marketing its products on one battleground -- the retail environment

Sporting goods marketers must distill complex product benefits down to short, effective P-O-P messages for merchandising programs.

As the line between mass and prestige cosmetics continues to blur, less saturated beauty markets are being targeted to build sales.

Candy and gum products are gaining in-store visibility and stronger sales through creative packaging and P-O-P.

Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms.

Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend.

In-store media networks place ads into stores with full retailer compliance. However, navigating the range of options and the patchwork of coverage remains a challenge.

Spirits, wine and beer marketers are adding some pizzazz to the category with new products and marketing programs.

Current events have taken some media attention away from best-selling authors, making retail a crucial environment in promoting new releases.