Special Reports

Candy and gum products are gaining in-store visibility and stronger sales through creative packaging and P-O-P.

Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms.

Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend.

In-store media networks place ads into stores with full retailer compliance. However, navigating the range of options and the patchwork of coverage remains a challenge.

Spirits, wine and beer marketers are adding some pizzazz to the category with new products and marketing programs.

Current events have taken some media attention away from best-selling authors, making retail a crucial environment in promoting new releases.

Beverage marketers face stiff competition to make their products stand out in a sea of introductions and powerful brands.

Enhanced packaging and P-O-P displays promoting products with premiums may improve impulse sales when executed properly.

In the competitive world of sporting goods merchandising, concept shops and multi-tiered promotional programs rule the playing field.

A push for stronger store branding and "open sell" retailing have made it more challenging for cosmetics marketers to build their brands at retail.