Shopper Intelligence

More than 75% of consumers head to grocery stores or Walmart for their holiday needs, according to data from Breaktime Media.

The NPD Group shares insights into the booming prestige beauty category, others look closely at the buying mindset and habits of the sustainably conscious and … the drunk.

The Path to Purchase Institute fielded proprietary research examining the future of in-store retail that was initially available exclusively to members of the Commerce Executive Network.

To better understand grocery chains’ ability to attract shoppers during this period, InMarket’s Q1 2023 Grocery Fidelity Index looks at the quarterly productivity of grocery chains including H-E-B, Publix, Whole Foods Market, and more.

A new report attempts to draw back the curtain on the true state of FMCG purchasing across the globe.

The Women of Excellence Awards recognize female brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase. Nominations due June 16.

The Path to Purchase Institute's Commerce Quarterly report

TikTok continues to take the world by storm. Every day, more brands are capitalizing on the app’s audience of over 1 billion users spending 1.5 hours on the app each day. Popcorn Growth breaks down the trends to help brands stay ahead of the curve.

Our latest research provides updated insights into shopping patterns, new areas of opportunity and the factors that could influence future behaviors.

​​​​​​​Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.