Here are three key principles to consider for the future of this practice, according to Matthew Sharp, a former marketing science team member at Meta.
Our 27th annual survey finds commerce marketers concerned about navigating inflation and the economy, while also trying to figure out how to leverage the promise that retailer media networks bring.
WSL's Joi Pratt and Nestlé Health Science's Chuck Meyer-Hanover discuss the values that influence how Gen Z consumers shop and insights into how these consumers manage their health
The Shopper Insights & Measurement Forum is a free virtual education series during which thought leaders will share their expertise on collecting and analyzing shopper data and insights across the path to purchase.
The Institute's annual Trends survey covers the overall market and today’s pressing industry issues. Take the survey and be entered in a drawing for a $100 Amazon gift card.
Path to Purchase Institute members have exclusive access to review the full findings from proprietary research that looks at how retail media touches and is received by shoppers along the path to purchase.
Quantum Metrics’ latest retail benchmarks report, “Adjusting for Inflation,” identifies how rising prices and concerns about a recession are causing consumers to rethink their shopping habits.
