Recent research from Kroger’s 84.51° data analytics subsidiary indicates that brands may be basing big business decisions on fundamentally flawed data.
To help marketers ensure their seasonal strategies are up for the occasion, InMarket’s annual playbook features 12 key strategies for 2023 holiday marketing success.
Executives from Sunkist Growers, Ferrero and Placer.ai discuss how consumers are responding to the latest economic conditions, and which habits are changing as a result.
Marketers from around the world provide perspective on the path to purchase. Our report includes interviews with marketers from Brazil, Mexico, Panama, Spain, Switzerland and the U.K.
