CPG brands, retailers, agencies and solutions providers are invited to a free in-person happy hour event bringing the commerce marketing industry together on May 24.
The Women of Excellence Awards recognize female brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase. Nominations due June 16.
E-commerce experts Colin Lewis, director at Retail Media Works, and Andrea Leigh, founder and CEO of Allume Group, will headline the retail media-focused event in June.
The Path to Purchase Institute's most unique conference of the year invites the industry to connect with peers and partake in out-of-the-box sessions designed to inspire innovation and new strategic direction.
The Path to Purchase Institute rounded up insights about e-commerce, retail media and personalization from leaders across the industry, including Walgreens, Casey’s and Petco.
The largest 'Pick & Go' store to date, this latest location features a just-walk-out shopping experience that uses intelligent cameras and shelf sensors.
Research from Mitto finds that spending millions on a Super Bowl ad may increase overall brand awareness, but it's less likely to elicit a response from a consumer, particularly women.
The brand activates its NFL sponsorship ahead of the playoffs through an interactive tournament that brings football-themed, native gameplay to Fortnite Creative.
