Displays & Signs

Product: Kingchain chain products
P-O-P company: Designed in-house
Distribution: Hardware and home center stores
Introduction: August 1999
Display set-up: Retail staff
This trough rack for The Mibro Group's Kingchain chain products organizes a retailer's chain offering and prevents them from becoming tangled or disheveled on the shelf.

Client: R.J. Reynolds International, Miami, Fla.
Distribution: Tobacco retailers
Size of Run: 250
Producer: Heritage Sign & Display, Nesquehoning, Pa.
Division: Permanent, Signage

South Beach Beverages utilizes lifestyle marketing to brand its beverage line as unique products with unique appeal, both on the shelf and through P-O-P.

Client: American Specialty Confections, Eagan, Minn.
Distribution: Gift stores and Harley-Davidson dealerships
Size of Run: 500
Producer: Meridian Display & Merchandising, St. Paul, Minn.
Division: Temporary, Stationery, Party Goods, Giftwrap, Disposable Writing Instruments and Seasonal Items
Objectives: To gain floor space for the licensed property custom tins.

Client: K2 Snowboards, Vashon, Wash.
Distribution: Specialty retailers
Size of Run: 1,000
Producer: JP Marketing Services, Santa Fe Springs, Calif.
Division: Permanent, Sports, Toys and Accessories
Objectives: To reinforce consumer awareness of the K2 brand with permanent platforms, holders and signage for key, non-board products.

Client: The Dial Corp., Scottsdale, Ariz.
Distribution: Mass merchants, drugstores, supermarket chain stores
Size of Run: 1,500
Producer: The Niven Marketing Group, Bensenville, Ill.
Division: Permanent, Skin Care Products

Client: Reader's Digest, Pleasantville, N.J.
Distribution: Bookstores, drugstores and mass merchants
Size of Run: 2,500
Producer: Taurus Display Corp., Cherry Hill, N.J.
Division: Temporary, Books, Newspapers and Magazines
Objectives: The unit merchandises a new collection of Reader's Digest-licensed Barbie books in a wide variety of retail channels and provides instant recognition of the brand with a powerful trade promotion program.

Client: Mattel, El Segundo, Calif.
Product Promoted: "Toy Story 2" toys
Objective: To generate impulse purchases with a display that capitalizes on the excitement surrounding the "Toy Story 2" movie release.
Introduction: November 1999
Number of Displays: 2,500
Construction/Materials: Flexo printing on body, trays and back of litho parts; logos and characters are printed on litho and laminated to corrugated
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.