Displays & Signs

Client: Wilson Sporting Goods, Chicago
Products Promoted: DeMarini bats
Comments: The sleek design of this 48-count display complements the edgy brand positioning of the DeMarini bat line.
Introduction: October 2000
Size of Run: 600
Construction/Materials: CNC-routed hardboard header panels, four-color litho-mounted graphics, powder-coated steel, heavy gauge wire, laminated wood and steel base
P-O-P Company: Cormark Inc., Elk Grove Village, Ill.

Retail Channel: Specialty Shops/Services
Display Type: Endcaps & Power wings
Campaign: Herbal Actives Display
Marketer: Natural Organics
Producer: New Dimensions Research Corp., Melville, N.Y.

Retail Channel: Liquor Stores
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Malibu Holiday Pole Display
Marketer: United Distillers & Vintners North America
Producer: Design Display Croup Inc., Carlstadt, N.J.

Report suggests that tobacco marketers are shifting expenditures from billboards to in-store promotions

Retail Channel: Eating & Drinking Places
Display Type: Permanent Signage
Campaign: Bud Buckets Basketball Display
Marketer: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc., St. Louis

Retail Channel: Mass Merchants
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Colgate ActiBrush 4-Way Merchandiser
Marketer: Colgate-Palmolive Co.
Producer: Henschel-Steinau Inc., Englewood, N.J.
This display communicates the claim that ActiBrush offers "Superior Clean" by removing significantly more plaque than Colgate's manual toothbrush. The graphics are consistent with the package design. The graphic callouts emphasize the product message and benefits.

Retail Channel: Mass Merchants
Display Type: Permanent Freestanding Floor/Aisle
Campaign: FreshCare Display
Marketer: The Clorox Co.
Producer: Inland Paperboard and Packaging, Indianapolis

Retail Channel: Entertainment/Consumer Electronics
Display Type: Interactive Displays or Kiosks
Campaign: Microsoft MS Internet Center of Radio Shack
Marketer: Microsoft Corp.
Producer: HMG Worldwide, N.Y.
The goal was to showcase MSN as the easiest way to take advantage of the Web. The kiosk also had to be flexible enough to house various products for cross-sell opportunities. Multiple graphic panels allow for colorful and engaging messaging that can easily be changed out for updates and promotions. The use of mixed materials made it durable.