Displays & Signs

Client: Nabisco Foods Co., Parsippany, N.J.
Products Promoted: Carefree Koolerz gum
Comments: Fluorescent orange styrene creates an edge-lit effect on this counter display, which can also be hung on a wall, pole or window with the provided screws, cable ties or suction cups.
Introduction: October 2000
Size of Run: 40,000
Construction/Materials: Injection-molded, heat-bent crystal styrene with etched logo
P-O-P Company: ImageWorks Display & Marketing Group, Winston-Salem, N.C.

Retail Category: Liquor Stores
Display Type: Motion, Light or Sound Displays
Client: Canandaigua Wine Co.
Producer: Hawver Inc., Rochester, N.Y.
Size of Run: 4,500
Comments: This pole-topper depicts characters appearing in a television commercial promoting Arbor Mist wine. In the commercial, the men in the background do flips on a trampoline to see who deserves a glass of wine. The two-sided corrugated display recreates the flipping motion making the men disappear and reappear from behind the fence.

Retail Category: Department Stores - Apparel & Fashion Accessories
Display Type: Countertop - Permanent
Client: SMI Marketing International
Producer: Farmer's Design Group Inc., Ira, Texas
Size of Run: 1,500
Comments: Reflecting the new OP image, this countertop unit was designed using standard plexi in order to meet strict budgetary requirements. An innovative coating procedure was used for the opaque elements of the unit.

Retail Category: Department Store, Specialty Store Cosmetics & Fragrances
Display Type: In-line, Gondola or On-shelf Display
Client: Zotos International
Producer: Katherine Frank Creative Inc., Lombard, Ill.
Size of Run: 924 inline kits
Comments: This shelf cap and gondola header brings all ISO brand products under one umbrella, creating a highly visible distinct location and increasing shelf space. Vacuum-formed waves create areas for product testing.

Client: Bridgestone/Firestone Inc., Nashville, Tenn.
Products Promoted: Lemans tires
Comments: Bridgestone's Lemans line is targeted at young, cost-conscious consumers. Each of the three sides on this corrugated display communicates one part of the product's positioning. The display's telescoping header adjusts to rest on a stack of two to five tires.
Introduction: April 2001
Size of Run: 1,500
Construction/Materials: Corrugated header, coroplast base
P-O-P Company: Innovative Marketing Solutions, Elk Grove Village, Ill.