Displays & Signs

Client: The Washington Post/The Dallas Morning News
Producer: Santa Cruz Industries, Santa Cruz, Calif.
Comments: To help accommodate daily changes in newspaper sizes, a patented Interlok shelf design on this display allows shelves to be adjusted without the use of tools. Designed for 7-Eleven stores, the displays also provide ample viewing area of headlines while letting light enter from the back side.

Client: Dial Corp., Scottsdale, Ariz.
Producer: Henschel-Steinau Inc., Englewood, N.J.
Comments: The vacuum-formed tray of this display simulates the foamy look of Nature's Accents shaving creams. The irregularly shaped tray and simple header were designed to stand out in crowded mass merchandise markets and appeal to the target audience of young females.

Client: Qwest Wireless, Denver
Producer: JPMS Inc., Santa Fe Springs, Calif.
Comments: Although the phone merchandiser served as the main selling tool to launch the Qwest wireless brand, an assortment of items offered as handouts adds a unique dimension to the campaign. The cross section of items allowed consumers to interact with the brand in a variety of ways.

Client: Kayser-Roth Corp., Greensboro, N.C.
Producer: Triangle Display, Philadelphia
Comments: The objective of this display was to introduce intimate apparel into supermarkets, an environment that has not traditionally carried this line of goods. Cantilever shelves allow the 24 facings of product to be seen both from the front and the sides. The display holds up to 150 pieces within two square feet of floor space.

Client: Paramount Farms, Los Angeles
Producer: Justman Packaging & Display, Los Angeles
Comments: Research shows that pistachio sales peak during football season, so Sunkist Pistachios created a humorous "Sports Nut" character and introduced him with this corrugated display. Perhaps because it is easy to set up and restock, some grocery retailers have "overlooked" clean-floor policies in their produce sections.

Client: DK Publishing, New York
Producer: Taurus Display Corp., Cherry Hill, N.J.
Comments: This display had to merchandise six book titles and then be reconfigured to merchandise another six titles at a later date. To accomplish that, the header can be lifted up and moved to reveal another two tiers of shelves that hold an additional 36 counts. The display also functions as a counter unit or floorstand.

Client: Logitech, Fremont, Calif.
Producer: Rapid Displays, Chicago
Comments: This mouse adds touch stimuli to the user experience by vibrating when it's dragged over buttons and navigational elements on a computer screen. To help the users understand the benefits, this display uses lights and a simulated computer screen to mimic the look of a computer desktop, while special electronics simulate the experience of using the mouse.