Displays & Signs

To get more customers into stores, drugstores are supplementing their pharmacy and OTC offerings with a product mix and marketing programs that rival c-stores and larger retailers alike.

Client: Keebler Co., Elmhurst, Ill.
Size of Run: 1,500
Producer: Display Technologies/Cannon Equipment,College Point, N.Y.
Division: Permanent, Snack Products & Soft Drinks:Snacks, Cookies and Crackers
Comments: This endcap display merchandises the full line of Keebler products. Graphics can be updated for seasonal promotions, and casters enable easy store resets.

Client: Pepsi-Cola Co., Purchase, N.Y.
Size of Run: 5,000
Producer: The Display Connection Inc., Moonachie, N.J.
Division: Semi-Permanent, Snacks and Soft Drinks
Comments: This counter display is very compact, requires no set-up and is well-suited for a convenience store or trendy bar. The labeled recess can be used as a penny tray.

Client: Unilever Bestfoods, Englewood Cliffs, N.J.
Size of Run: 500
Producer: Smurfit-Stone Display Group, Richmond, Va.
Division: Permanent, Grocery and General Merchandise: Processed Foods
Comments: This wood display can easily be moved at retail to take advantage of cross-promotions and gain placement in non-traditional locations. The riser and graphic panels were designed for easy updating to support various promotions.

Client: Nike Inc., Beaverton, Ore.
Size of Run: 1,700
Producer: Cormark Inc., Elk Grove Village, Ill.
Division: Permanent, Personal Products and Accessories: Jewelry
Comments: This floorstand and a matching countertop display were developed with universal components for worldwide compatibility and branding. Additional security features prevent theft of the sunglasses.

Client: 3M Co., DelRay Beach, Fla.
Size of Run: 875
Producer: Smurfit-Stone Display Group, Richmond, Va.
Division: Temporary, Stationery, Office Supplies and Seasonal Goods
Comments: Retailers simply had to attach the header to set up this pre-packed floor display. The trays and sides of the display highlight the 3M Ergonomics brand, while product packaging is allowed to highlight each product's features and benefits.