Displays & Signs

Client: Miller Brewing Co., Milwaukee
Producer: MoldRite Products Inc., Waukesha, Wis.
Comments: This illuminated sign features a trophy-size, 42-inch muskie molded in rigid polyurethane foam and airbrushed with multiple colors using taxidermy techniques. The lighting is housed inside the belly of the fish, and light flows up on the Leinie Lodge logo and down on the dock using a deflector plate.

Client: L'Oreal, New York
Producer: Display Producers Inc., Bronx, N.Y.
Comments: A large replica of the FeatherLash mascara brush is built into the side of this display to call attention to the new product. The products are hung from hooks rather than being notched into the tray in order to accommodate smaller or larger sizes.

Client: Nabisco Inc., Parsippany, N.J.
Producer: Protagon Display Inc., Scarborough, Ontario, Canada
Comments: This massive display for Canadian retailers was designed to merchandise up to 118 dozen packages and multiple SKUs of Nabisco product during the month of January, a traditionally slow selling period. Although the display's large size is meant to create the visual impact of a flatbed truck, modular design allows flexibility for all store sizes.

Client: Procter & Gamble, Cincinnati
Producer: Henschel-Steinau Inc., Englewood, N.J.
Comments: This display showcases the Pantene collection of shampoos, conditioners and styling products and thus encourages use of the entire line. A Q&A interactive tool helps consumers choose products for specific looks. The display shipped fully assembled and features casters for easy movement.

Products: Ford automobiles
P-O-P company: DirectCast Network LLC, Midland, Mich.
Distribution: Car dealerships
Introduction: January 2001
Duration: Semipermanent
Construction: Plastic, voice chip, vinyl (banners)
Display set-up: Field staff, retailer
Seven Detroit-area car dealerships are using an interactive audio device to allow car buyers to listen to 2-minute sales messages and then record their questions and contact information.

Client: Unilever HPC - USA, Greenwich, Conn.
Producer: Advertising Display Co., Lyndhurst, N.J.
Comments: A curved, hinged product door on the front and clear windows on the side make this prepacked counter display unique. The display's low unit cost of less than $3 represents a good value since it holds 48 pieces of product.

Client: Procter & Gamble Prestige Beaute, Geneva
Producer: Diam International, Loughborough, U.K.
Comments: This tester and bottle glorifier for "G" fragrances was designed as part of a complete range of merchandising items. The shape and colors in the display were inspired by imagery of a swirling dress used in other media advertising.

Constructed of MDF, injection-molded acrylic, sheet steel and fabricated plastic, the display leverages brand equity by picking up colors from the product packaging and adjusting them for display presentation.