Displays & Signs

Client: Kose America Inc., New York
Size of Run: 100
Producer: The Royal Promotion Group Inc., New York
Division: Permanent, Cosmetics: Single Product Line
Comments: Bright red, laser-cut acrylic helped to define the new cosmetic line's youthful, playful image. The glorifiers were designed to introduce the product at retail prior to rollout of tester displays.

Client: Kenra, Indianapolis
Size of Run: 1,200
Producer: The Display Link Inc., Babylon, N.Y
Division: Semi-Permanent, Hair and Skin Care: Hair Styling and Coloring Products
Comments: This large replica of the Kenra spray can reinforces brand identity while providing a secondary placement location, thus reducing the risk of retailers running out of stock.

Whisky-drinkin' women ...

To get more customers into stores, drugstores are supplementing their pharmacy and OTC offerings with a product mix and marketing programs that rival c-stores and larger retailers alike.

Client: Johnson & Johnson Personal Products Co., Skillman, N.J.
Comments: A wide variety of colors and textured materials used in this floorstand combined to highlight the tactile advantages of the Reach Squeeze toothbrush. The display invites consumers to squeeze the handle of a sample toothbrush to understand the product's benefits.
Introduction: July 2001 Size of Run: 2,500
Construction/Materials: Injection-molded trays, litho-mounted foamboard, corrugate, SBS, and single-face wave flute
P-O-P company: Smurfit-Stone Display Group, Cincinnati

Client: Sony Corp., Park Ridge, N.J.
Division: Permanent, Entertainment: Home Entertainment
Producer: Taurus Display Corp., Cherry Hill, N.J.

Client: Sara Lee Hosiery, Winston-Salem, N.C.
Size of Run: 4,500
Producer: Smurfit-Stone Display Group, Richmond, Va.
Division: Temporary, Personal Products and Accessories: Apparel and Sewing
Comments: An unconventional tilt to the product trays and layered curves designed to simulate the shape of a woman's legs help to give this display its unique look and grab attention at retail.