Infographic: The Thanksgiving Shopper
Nearly 40% of shoppers will spend between $51 and $100 on their Thanksgiving festivities this year, according to Breaktime Media.
Breaktime surveyed shoppers to find how they're preparing for the annual November holiday, including where they shop and how they find their recipes.
More than half, or 57%, of survey-takers said they use family recipes for Thanksgiving. The second-highest response at 23% was online. Product packaging came in at 4%, and social media received 3% of the vote.
In terms of shopping destinations for Thanksgiving items, grocery stores were the overwhelming pick with 63% of the vote. Coming in second place was Walmart with 20% and club stores at 9%.
Here are a few ways fun, personalized and interactive content can help your brand engage and educate shoppers (while driving sales) during the holiday:
- Help shoppers pick out the perfect side dish for their Thanksgiving spread by using a personality quiz to make personalized recipe recommendations that incorporate your brand’s products.
- Educate shoppers on the benefits and value of your brand's products for the holiday season through festive, Thanksgiving-themed trivia.
- Use Breaktime's integrated add-to-cart feature to encourage shoppers to place an order for the products they'll need to whip up their favorite recipes and build the perfect holiday table.
- Incorporate a built-in AI recipe generator to suggest curated recipes that use your brand's products in real time based on shopper inputs.