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Touchdowns, Tokens & Tactics: Gamifying Sports Fandom to Drive Engagement
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Monday, May 12, 2025 11:00 AM EDT
Dive into how brands can harness the passion and intensity of sports fans using gamification to drive engagement, loyalty and real results. From sports bingo to real-time prediction games, we’ll break down tactics and present a real-world examples where brands were able to move the needle turning fandom into fuel for engagement. You’ll leave with playbook-ready insights on ...
- What makes sports fans highly engaged audiences.
- Gamification mechanics that work (points, leaderboards, rewards, streaks).
- A Case example.
- Measuring impact: Engagement, conversion.
Speakers:
- Steve Ferber, President, Sideline Sports
- Chris Cubba, Chief Revenue Officer, Snipp Interactive
- Jacqueline Barba, Digital Editor, Path to Purchase Institute
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