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Seven campaigns won OmniShopper Awards in five "Digital" categories.

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

The Path to Purchase Institute in November honored some of 2023’s best campaigns for shopper engagement. Read on for details about the winners.

Target is teaming up with British retailer Marks & Spencer to offer a holiday collection for the second year in a row, this time adding wine.

Our proprietary research examines opportunities for brands to influence in-the-moment buying decisions in the grocery category, including via online recipes.

Here is a sampling of how some brands and retailers reached consumers this year ahead of and during these annual sales events.

Recent retail news includes Boots unveiling a store format that's sure to lure beauty aficionados, while Instacart and Purina, knowing that people love taking festive pet photos, are running a contest where the "Best in Show" reaps some rewards.

The hard seltzer brand is getting in on the "sober curious" trend with a product line that will debut with four flavors just in time for Dry January.

Peacock Premium is now available for free to all Instacart+ subscription members in the U.S.

Recent research from Collage Group shows that most LGBTQ+ consumers think brands’ efforts to woo their demographic come across as insincere.