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Industry experts and recent research flags AI disruption, personalization and shoppable content as a few of the key themes that will shape 2024.

Unilever’s Dove launched its first ever holiday product line exclusively at Walmart in November.

The "My Joy" commercial is a continuation of the manufacturer's five-year plan to increase investments, representation and amplification of diverse creative voices in front of and behind the camera.

Albea’s Innovative Beauty Group brand incubator launched a blue-light blocking cosmetics line exclusively at Walmart in August.

One campaign won an OmniShopper Award in the "Packaging" category.

Haleon's Katie Williams is the Path to Purchase Institute's 2023 Women of Excellence Executive of the Year.

The Unilever brand’s product launch at the retailer was supported by social and retail media.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.