Social Media

The full-funnel campaign includes videos and in-store signage.

The haircare brand in April debuted a massive billboard in New York’s Times Square to showcase a new product collection along with an AR experience.

The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more.

Recent research explores the hard-to-ignore Gen Z consumers — from how they feel about clean labels to how they search and more.

We provide a sampling of various brand and retailer activations from the past year that leverage nostalgia.

Estee Lauder’s Clinique began selling its products through the Amazon Premium Beauty program on March 27.

Retailers, CPG brands, solution providers and industry thought leaders will take the stage to explore data, AI, today's consumer and more at our annual conference, May 13-15 in Philadelphia.

Brands are still betting on the social media platform’s commerce opportunity amid rising seller fees, slowing user growth and a potential U.S. ban.