Retailer Campaigns

Direct-to-consumer whole body deodorant brand Lume brought its Mando line for men exclusively to Target in March for its brick-and-mortar debut.

The brand stages short but effective campaigns at various retailers.

The brand has partnered with Perfect Corp. to engage consumers on smartphones.

The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more.

We provide a sampling of various brand and retailer activations from the past year that leverage nostalgia.

Estee Lauder’s Clinique began selling its products through the Amazon Premium Beauty program on March 27.

Brands are still betting on the social media platform’s commerce opportunity amid rising seller fees, slowing user growth and a potential U.S. ban.

PetSmart has been heavily promoting an updated version of its Treats Rewards loyalty program that launches April 2.

Home Depot updated Retail Media+ to Orange Apron Media and introduced a new partnership with Univision.

L’Oreal Paris launched a new Elvive Hyaluron + Pure haircare line exclusively at Walmart in February.