The Coca-Cola Company

Client: The Minute Maid Co., Houston
Products Promoted: Breakfast foods and newspapers
Objective: To provide retailers with a breakfast destination center.
P-O-P Company: HMG Worldwide, New York

Client: Coca-Cola, New York
Distribution: Convenience stores, supermarkets
Size of Run: 500
Producer: HMG Worldwide, New York
Division: Permanent, Soft Drinks, Mineral Waters and Powdered Mixes
Objectives: To increase in-store marketing opportunities for occasion-oriented usage of Coca-Cola beverages while capturing the product's nostalgic brand identity and communicating it to shoppers.

Client: Coca-Cola, Atlanta
Distribution: C-stores and gas stations
Size of Run: 500
Producer: Paul Flum Ideas Inc., St. Louis
Division: Permanent, Snack Products and Soft Drinks
Objectives: To provide c-stores and gas stations with a changeable pricing system. The unit features spiral-bound books containing various packages, price points and special messages.

Paul Flum Ideas Inc.
Surge Hockey 3-in-1 Iceman
Coca-Cola Co.
Comments: The design of this display features an interactive hockey game on top of an ice cooler. The lid replicates a hockey arena, complete with an ice rink, fans in the stands and players. The Surge and NHL logos were featured prominently on the ice and on the side of the lid. This created the awareness of the Surge/NHL alliance.

Client: Coca-Cola Co., Atlanta
Product Promoted: Powerade
Objective: To uniquely identify Powerade and tie-in with youth team sports activities. Also, this floorstand allowed all Powerade packages to be presented on one display.
Introduction: April 1999
Number of Displays: 1,000
Construction/Materials: Header sign (four-color process label mounted two-sided on display board) with wire form outline; large Powerade bottle side signs (four-color process printed on styrene and die-cut), and Powerade blue finish