The Coca-Cola Company

Client: Coca-Cola Co., Atlanta
Product Promoted: Sprite
Objective: To provide the client with a vehicle to secure additional placement in-store. The unit was designed to be more attractive than the standard "cooler on a stand."
Introduction: October 1998
Construction/Materials: Corrugated plastic
P-O-P Company: Paul Flum Ideas Inc., St. Louis

Client: Industria Embotelladora de Mexico, S.A. de C.V., Mexico City
Product Promoted: Coca-Cola
Objective: To provide consumers with cold and warm product (a plastic rack and a cooler) at the same time, while also integrating the product image.
Introduction: July 1998
Construction/Materials: Polystyrene, styrene, PETG
P-O-P Company: RTC Industries de Mexico, S. de R.L. de C.V., Monterrey, Mexico

RTC Industries Inc.
Panamco-lndega S.A.
Comments: This unit features injection-molded shelving, extruded vertical graphic holders, steel tubing with a snap-lock frame construction, and a sheet metal lightbox with four sequential light areas.

Client: Coca-Cola USA
Producer: Henschel-Steinau Inc.
Comments: This unit featured injection-molded adjustable shelf dividers, steel-tube snap-lock frame construction, and a sheet-metal light-box with four sequential light areas and 5-color screenprinted translucent graphics. The display could be set up in 40 minutes without tools. It was shipped in three cartons and fit on the majority of supermarket endcaps.

Black & Decker focuses on its two major channels, mass merchants and home centers, by drawing promotional ideas from a variety of categories outside the power tool realm.