The Coca-Cola Company

Client: Coca-Cola Co., Atlanta
Product Promoted: Dasani
Objective: To create a unique display to generate awareness of distinctive, proprietary packaging and communicate Coca-Cola's new brand essence to encourage trial in water sections of stores.
Introduction: April 1999
Number of Displays: 10,000
Construction/Materials: Cooler is embossed with brand's logo, and features a corrugated plastic stand with permanent graphics
P-O-P Company: Paul Flum Ideas Inc., St. Louis, Mo.

Paul Flum Ideas Inc.
Coca-Cola Co.
Comments: This display is designed to be a larger-than-life replica of a Coke bottle, creating a dynamic in-store presence and drawing consumers in.

Profitmaster Displays Inc.
The Coca-Cola Co.
Comments: This low-profile, permanent merchandiser features a narrow footprint and was designed to gain placement for Coca-Cola at the base of open-top coolers and other counters in supermarkets. The unit is modular and stackable.

Dinaco Inc.
Burger King/Coca-Cola
Comments: Following the success of the first phase of this c ampaign, the client ordered an additional 5,000 units for its Frozen Coca-Cola products. Although many elements have been changed or altered from the original rollout, the Moveable Sign System remains virtually untouched.

Client: Group II Communications, Chicago
Product Promoted: Coca-Cola
Objective: This haunted house playhouse was used to identify with Halloween in a fun and friendly way. It was placed either on top of a large stack of cases or hung from the ceiling above them to attract and entice consumers to the product.
Introduction: October 1998
Construction/Materials: Flexographic direct print with UV coating; 200-pound B-flute corrugated
P-O-P Company: Great Northern Corp. Display Group, Racine, Wis.

Client: The Minute Maid Co., Houston
Product Promoted: Hi-C drinks
Objective: To blend the product and holiday spirit together through the use of vivid graphics and engaging motorized parts.
Introduction: September 1998
Construction/Materials: Process print on litho laminated to B-flute with motorized action attached via double-sided tape.
P-O-P Company: Drake Container, Houston

Client: The Maxi Saver Group, New York
Products Promoted: Minute Maid, Hi-C drink
Objective: To increase sales by using innovative P-O-P materials.
Introduction: September 1998
Construction/Materials: Four-color UV-coated cardstock, reinforced internally for secure attachment to the shelf by vinyl strapping
P-O-P Company: Outta the Box Dispensers, Dayton, Ohio

Client: Coca-Cola, Atlanta
Product Promoted: Coca-Cola
Objective: To communicate to Coca-Cola consumers and NASCAR fans through large signs.
Introduction: March 1999
Producer: Albert Screenprint Inc., Norton, Ohio