The Coca-Cola Company

Client: Schwarz Worldwide, Atlanta
Producer: Joliet Pattern, Joliet, Ill.
Comments: Designed for self-service beverage centers in McDonald's restaurants, this vacuum-formed PETG bottle employs the twisted straw/french fry synergy icon of Coke/McDonald's. Two sets of art -- distorted and non-distorted -- allow for a molded front and flat back, which means the bottle can hang anywhere in the store or store window.

Patent: US 6,231,058 B1
Issued: May 15, 2001
Inventors: Laurel Kimbrough, Atlanta; Jay Fording, Matthews, N.C.; Keith Savas, Benjamin Nash, Charlotte, N.C.; Edgar Montague III, Fort Mill, S.C.
Assignee: The Coca-Cola Co., Atlanta

Client: Schwarz Worldwide, Atlanta
Distribution: McDonald's restaurants
Size of Run: 1,000
Producer: Joliet Pattern Inc., Joliet, Ill.
Division: Permanent, Signage: Non-illuminated
Objectives: The signs were developed to be used at the drive-thru areas of McDonald's restaurants and could accommodate monthly graphics changes to advertise store specials. They were intended to emphasize the synergy logo of Coke and McDonald's.

Retail Channel: Eating & Drinking Places
Display Type: Permanent Counter
Campaign: Ice Cap Display
Marketer: Coca-Cola North America
Producer: Display Industries LLC, Smyrna, Ga.
This display, made of clear PETG and vacuum-formed, was designed for non-traditional accounts. It holds five 20-ounce bottles, thus ensuring the promotion of five brands in one display. The unit's dimensions enabled it to be placed on countertops, salad bars, buffet areas and fountain areas. One Coca-Cola bottler utilized this display in an NFL Stadium.

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Occasions Table
Marketer: Coca-Cola North America
Producer: Display Industries LLC, Smyrna, Ga.