Data & Analytics

The pilot puts ads on Caper Carts at Good Food Holdings' Bristol Farms stores in Southern California, with additional retail partners rolling out in the months ahead.

The solution provider will support both demand and supply-side ad offerings for the retailer's brand partners.

As consumers weigh their purchases more carefully, creating a winning shopping experience is more important than ever. But what, exactly, does a winning shopping experience look like in the year ahead? And how can brands and retailers achieve it with ever-tightening budgets? This year’s Shopper Experience Index from Bazaarvoice has the answers.

Offline marketing doesn’t have to be a dark funnel. This research report from Recess shares where your retail shoppers “hang out” in real life. See how you can leverage shopper data around these in-real-life behaviors to build more robust offline marketing programs — ultimately driving more sales both in-store and online.

Industry experts and recent research flags AI disruption, personalization and shoppable content as a few of the key themes that will shape 2024.

Touchscreens on select GE wall ovens and slide-in ranges enable consumers to explore seasonal culinary inspiration and add ingredients to their Kroger cart.

In partnership with the Path to Purchase Institute, Skai will also exclusively unveil insights from its annual “State of Retail Media” study in a two-hour session on Jan. 10.

Looking to efficiently support multiple retailers, the baby food brand partnered with digital media agency Goodway Group in the fall of 2022 to come up with strategies for how best to work with Instacart’s retail media network.

The 2023 Designalytics Effectiveness Awards showcase food, beverage and personal care brands whose package redesigns sparked sales increases.

The specialty retailer is an early adopter of an integration between omnichannel ad company Clinch and data collaboration platform LiveRamp that brings another layer of insights to campaigns that are tied to an offline action.