Data & Analytics

Chief Operating Officer Alex Miller to succeed Brian Hannasch in September.

The new "Multi-Retailer Attribution" solution helped a large manufacturer measure non-Amazon sales from viewers of a Thursday Night Football campaign it ran last season.

Cost and flavor are the factors most important to consumers purchasing summer holiday food items, according to data from Breaktime Media.

Here’s a snapshot of industry leaders from the P2PI member community: Kind and Public Label.

The Canadian retailer is also cutting its mutual exclusivity with Ocado.

Brands can follow three essential steps to have an ‘always-on’ approach, writes InMarket's Lindsay Stewart.

In collaboration with The Trade Desk, the beta offering helps brands reach CVS loyalty members across off-site touchpoints, including programmatic display and CTV.

This latest survey provides a great read on the trends since the pandemic and how shopping evolves across a wide range of categories, writes Great Northern Instore's Dan Sabanosh.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Albertsons Media Collective's Evan Hovorka and Threefold's Matthew Lee share their thoughts on the challenges related to measurement standardization, new technologies creating technical headwinds for measurement improvements and much more.