The Retail Media Reality Check: Separating False Promises from Performance Here are key questions brands should ask partners to optimize their investment, writes Adam Skinner of Epsilon. Decoding Amazon's Rapid SEO Evolution Amanda Wolff breaks down how to fine-tune your listings, leverage new ranking factors and more. Hershey Optimizes Social Media Content With AI With AI-powered insights, Hershey refines its creative playbook for platforms like TikTok and YouTube — without compromising brand identity. PepsiCo, Mead Johnson Nutrition, Schnucks Leaders Explore What It Takes to Master Omnichannel Excellence Industry leaders emphasized the power of data harmonization, personalization and cross-functional teamwork to elevate the shopper journey. Dunnhumby, Bridg Partner to Expand Retail Media Access The new alliance addresses the disproportionate allocation of advertising investment. Lowe's Rolls Out AI Tool to Support In-Store Associates The launch of Mylow Companion marks the retailer's first chainwide rollout of an AI assistant for internal use. Momentum Worldwide Names Its First Chief AI Officer The appointment solidifies the agency's position to make artificial intelligence a trusted partner in delivering smart, immersive brand experiences. Sam's Club Rebrands Retail Media Network to 'Experience Network' The evolution stems from Sam’s Club’s broader omnichannel vision, and includes new measurement tools as well as forthcoming formats like influencer- and creator-led content. Andrea Leigh Joins Retail Media Summit Keynote Lineup to Explore Disruptive Shopper Trends On May 8, the Allume Group CEO will unpack how AI, affordability and content are reshaping the shopper journey. Sam's Club Doubles Down on Omnichannel Experience to Attract Younger Shoppers At the center of Sam’s Club’s strategy is an "anytime, anywhere" shopping experience. First Previous 8 9 10 11 12 Next Last
