Supermarket/Grocery

Client: Hershey Foods Corp., Hershey, Pa.
Introduction: January 2002
Number of displays: 15,000
Construction: Pop N Sell Exstatic
Distribution: Mass merchants, supermarketsP-O-P company: Outta The Box Dispensers, Dayton, Ohio
Comments: The coupon dispensers offered discount coupons for Reese's chocolate products.

Client: Vitech America, Kent, Wash.
Construction: Corrugate
Distribution: Supermarkets and drugstores
P-O-P company: Alliance Packaging, Renton, Wash.
Comments: This power wing was recently introduced to feature both candy brands -- sour Sqyntz! and minty Myntz!

Candy and gum products are gaining in-store visibility and stronger sales through creative packaging and P-O-P.

An abstract from the Journal of Retailing (Volume 78, Issue 4)

Client: Just Born Inc., Bethlehem, Pa.
Introduction: January 2002
Construction: Corrugate
Distribution: Supermarkets, mass merchants, c-stores, drugstores
P-O-P company: Impress Industries, Emmaus, Pa.
Comments: This temporary floorstand features Hot Tamales, Mike & Ikes and Zours chewy candies.

Client: Sherwood Brands, Rockville, Md.
Introduction: July 2002
Construction: Corrugate
Distribution: Mass merchants, drugstores, supermarkets
P-O-P company: Smurfit-Stone Container Corp., Sandston, Va.
Comments: Eighty bags of Got Milk? candy fill this temporary floorstand/shipper. The display highlights the calcium benefits of the product.

A profile of Pepsi's Christopher DeMarco

Moooove over Milk Duds...

Client: Vitech America, Kent, Wash.
Construction: Corrugate
Distribution: Supermarkets and drugstores
P-O-P company: Alliance Packaging, Renton, Wash.
Comments: These temporary floorstands are used to highlight each brand separately.