Supermarket/Grocery

Client: Bayer Corp., Consumer Care Division, Elkhart, Ind.
Introduction: December 2001
Number of displays: 10,000
Distribution: Supermarkets, drugstores, mass merchants
Construction/Materials: Corrugated
P-O-P company: Smurfit-Stone Display Group, Jackson, Wis.
Comments: This gravity-feed floorstand showcases Bayer's longstanding ties to the Flintstones. Off-shelf display has been known to lift sales of the children's vitamins by up to 150%.

Product: Little Debbie Stars & Stripes snack cakes and brownies
P-O-P companies: KK&A Integrated Retail Marketing (design), Chicago: Paradigm Printing Co. (production), Dalton, Ga.
Distribution: Supermarkets, mass merchants and drugstores
Introduction: April 2002
Duration: Temporary
Construction: Corrugated
Display set-up: Distributors
Retailers could make their display presentations larger by using multiple header cards and base wrap.

Product: Green Berry Rush Hawaiian Punch
P-O-P companies: Latitude, Dallas; Mosaic Relevance Marketing, Addison, Texas; Michael Cory Design, Dallas
Distribution: C-stores and supermarkets
Introduction: April 2002
Duration: Temporary
Construction: Paperboard, vinyl
Display set-up: Retail staff

Client: The Gillette Co., Boston
Introduction: February 2002
Number of displays: 10,000
Distribution: Supermarkets, mass merchants, drugstores
Construction/Materials: Six-color litho, corrugated, SBS, injection-molded and vacuum-formed styrene
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Comments: Disney licensed its characters to Gillette for the Oral-B Stages toothbrush and toothpaste line. The floorstand's wing features Disney characters that invite consumers to "Bring the fun of Disney to brushing!"

Client: Bayer Corp., Consumer Care Division, Elkhart, Ind.
Introduction: December 2001
Number of displays: 5,000
Distribution: Supermarkets and drugstores
Construction/Materials: E-flute and B-flute corrugated, five-color printing
P-O-P company: Smurfit-Stone Display Group, Jackson, Wis.
Comments: Bold NASCAR graphics on this shelf display build awareness for Bayer's gift-with-purchase offer of a collectible die-cast race car.

Panel study finds participation lowest among less-acculturated shoppers

Client: The Keebler Co., Elmhurst, Ill.
Introduction: May 2002
Number of displays: 1,000
Construction/Materials: Tubing, wire, sheet metal, casters, four-color graphics
Distribution: Supermarkets nationwide
Comments: This permanent display converts from a larger, high-volume display to a more compact unit with a smaller footprint. The side hutches and shelves fold up into flat side panels to accommodate various retail requirements.
P-O-P company: SMP Display & Design Group, Chattanooga, Tenn.