Supermarket/Grocery

Product: Odwalla organic juices
Number of displays: 10,000 danglers, shelf strips and product talkers
P-O-P companies: ABG (danglers), Mira Loma, Calif.; Empire Screen Printing (shelf strips), Onalaska, Wis.; Graphic West Printing (product talkers), Stockton, Calif.
Distribution: Supermarkets, convenience stores, natural foods stores, universities and health clubs
Introduction: August 2002
Duration: Semipermanent
Display set-up: Odwalla direct store distributors

Product: Candies and gum
P-O-P company: Gamon International Inc., Elk Grove Village, Ill.
Distribution: Supermarkets, candy stores
Introduction: July 2002
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Amurol Confections recently introduced three candy products to tie in with Nickelodeon's "Butt-Ugly Martians" cartoon show. Two are shown here and all are promoted in this prepacked floorstand.

Highlights from the research firm's October 2002 channel report

Insight Express finds pet owners true to their brands, shoppers attuned to circulars

Client: Flix Candy, Niles, Ill.
Introduction: June 2002
Number of displays: Several thousand
Construction: Corrugate board with vacuum-formed plastic inserts
Distribution: Mass merchants, supermarkets, drugstores, c-stores
Comments: Flix Candy produced its own displays to introduce Cone Pop candy. The goal was for the displays to be inexpensive, eye-catching, clean and playful.

Abstract from the Journal of Retailing (Volume 78, Issue 4)

Client: Hershey Foods Corp., Hershey, Pa.
Introduction: January 2002
Number of displays: 15,000
Construction: Pop N Sell Exstatic
Distribution: Mass merchants, supermarketsP-O-P company: Outta The Box Dispensers, Dayton, Ohio
Comments: The coupon dispensers offered discount coupons for Reese's chocolate products.

Client: Vitech America, Kent, Wash.
Construction: Corrugate
Distribution: Supermarkets and drugstores
P-O-P company: Alliance Packaging, Renton, Wash.
Comments: This power wing was recently introduced to feature both candy brands -- sour Sqyntz! and minty Myntz!