Supermarket/Grocery

Client: The Keebler Co., Elmhurst, Ill.
Introduction: May 2002
Number of displays: 1,000
Construction/Materials: Tubing, wire, sheet metal, casters, four-color graphics
Distribution: Supermarkets nationwide
Comments: This permanent display converts from a larger, high-volume display to a more compact unit with a smaller footprint. The side hutches and shelves fold up into flat side panels to accommodate various retail requirements.
P-O-P company: SMP Display & Design Group, Chattanooga, Tenn.

Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend.

Client: The Keebler Co., Elmhurst, Ill.
Introduction: April 2002
Number of displays: 2,650
Distribution: Supermarkets nationwide
Construction/Materials: Litho-mounted and direct-print corrugated
Comments: Keebler promotes Cheez-It's association with NASCAR with these corrugated floor displays.
P-O-P company: Smurfit-Stone Display Division, Adams, Wis.

Audio displays tout the "Find the Talking Tub" consumer instant-win game.

Miller, Allied Domecq partner for malternative launches

Product: Wine
Number of displays: 4,000 case cards, 7,700 shelf talkers
P-O-P company: CCM, New York
Distribution: Supermarkets, club stores, independent retailers
Introduction: March, June 2002
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Recent promotions from Jacob's Creek included shelf talkers holding a booklet with a sweepstakes entry form to win a 10-day trip to the Australian Outback.

In-store media networks place ads into stores with full retailer compliance. However, navigating the range of options and the patchwork of coverage remains a challenge.

An overview of LIMA's annual state of the industry report