Alcohol

Client: Anheuser-Busch Inc.
Producer: Lakeside Ltd.
Category: Fabricated Plastics: Fixture
Comments: With only six weeks to produce 3,000 units, the production schedule didn't provide sufficient time to create new tooling. What normally would have been injection molded or roto-casted was hand fabricated. Sheet plastic was cut and heat formed in the dimensions of a ski tip.

Product: Barton Beers St. Pauli Girl beer
Number of displays: 10,000
P-O-P companies: DJB Associates (design); Rapid Mounting & Finishing Co. (manufacture), both of Chicago
Distribution: Off-premise locations
Introduction: May 1993
Duration: Temporary
Construction: Corrugated
Barton Beers, the U.S. importer for St. Pauli Girl, is hoping the brew-bearing St. Pauli Girl display will cut through the promotional clutter this summer.

Client: Martlett Importing Co.
Producer: P.O.P. Displays Inc.
Category: Thermo-formed Plastics: Sign
Comments: These signs are manufactured from a variety of materials and processes, including vacuum forming, lithography, silkscreening and hot stamping. They have the look of injection molding at the cost of vacuum forming.

Client: Anheuser-Busch Inc.
Producer: KCS Industries Inc.
Category: Fabricated Plastics: Wall Unit
Comments: The 3-D photography provided the opportunity to bring excitement to replacement faces, and at the same time, make full use of an existing P-O-P element. Backlighting extends the depth of field and enhances the sharpness of the image, which is often lost in other 3-D processes.

Client: Bacardi Imports Inc.
Producer: Wordenglass & Electricity Inc.
Category: Extruded Plastics: Sign
Comments: Bacardi wanted a sign that was relatively low cost, able to change with the promotion of new products and could be shipped with little or no freight damage, Electriglas captures neon in flat glass, allowing for unlimited graphic design possibilities.

Product: Hiram Walker & Sons Inc. Canadian Club whisky
P-O-P company: Flair Communications, Chicago
Number of displays: 3,200 pole toppers, 6,000 case cards
Distribution: Chain drug, liquor and independent stores
Introduction: March 1993
Duration: Temporary
Construction: Die-cut board
Canadian Club whisky has undergone a radical label change, but Hiram Walker is anxious to assure its consumers that nothing inside the bottle has changed.