Alcohol

Product: Coors Light
P-O-P company: Graphic Communications, Golden, Colo.
Distribution: Grocery, convenience, liquor and drug stores
Construction: Paper stock

Product: Miller Lite, Genuine Draft and Genuine Draft Light beers
Number of displays: 5,000
P-O-P company: Wordenglass & Electricity Inc., Kalamazoo, Mich.
Distribution: On-premise locations
Introduction: October 1992
Duration: Permanent
Construction: Electriglas, a neon-filled, cut-glass panel
Miller Brewing chose a sealed neon sign for its on-premise efforts, noting its safety as a key concern.

Product: Brown-Forman Beverage Jack Daniel's Country Cocktails
Number of displays: 20,000
P-O-P company: Spaulding & Frost Co., Fremont, N.H.
Distribution: Grocery and liquor stores
Introduction: March 1992
Duration: Permanent
Construction: White pine structure with metal header.
Officials at Jack Daniel's say their wood display for Country Cocktails is a "home run."

Anheuser-Busch Tip Jar
Thomas A. Schutz Co.

Product: Seagram Chateau & Estate Wines Co. Champagne Perrier-Jouet
Number of displays: 600
P-O-P company: Jordan Ross Inc., New Rochelle, N.Y.
Distribution: Wine shops and bistros
Introduction: September 1992
Duration: Temporary
Construction: Litho mounted on corrugated
The can-can dancer kicks her way to high impulse sales for Champagne Perrier-Jouet.

Product: Coors, Coors Light and Coors Extra Gold beers
P-O-P company: Everbrite Inc., Greenfield, Wis.
Number of displays: 23,000
Distribution: On-premise and off-premise accounts
Introduction: January 1992
Duration: Permanent

Neon signs step into the environmentally conscious 21st century with three interchangeable elements.

Type: Pole topper
Product: Beefeater gin
Client: Hiram Walker & Sons Inc.
P-O-P company: IDL Inc., Pittsburgh
Construction: Offset printed on coated paper; laminated to paper board stock; dimensional appliques ("tip-ons"); blinking lights
Introduction: October 1991
Comments: The lights were utilized to enhance the wintery night scene and draw attention. The motion of the gift box dropping down the chimney reinforced the possibility of Beefeater as a gift.

Product: Winterfest beer
P-O-P company: Frederic Printing, Denver
Distribution: Off-premise locations
Construction: Cardboard