Alcohol

Client: The Marketing Continuum
Producer: Everbrite Inc.

Product: Wine
Number of displays: 350
P-O-P company: AM&D Co., Willits, Calif.
Distribution: Fine wine and grocery stores
Introduction: July 1993
Duration: Permanent
Construction: Hand-painted pine
Retailers may be inclined to keep the display for The Hess Collection wines in place for more than a year, says a company official.

Products: Pittsburgh Brewing Co. Golden Lager and J.J. Wainright's beers
P-O-P company: Lawless Packaging & Display, Buffalo, N.Y.
Number of displays: 500
Distribution: Beer distribution centers
Introduction: April 1993
Duration: Semi-permanent
Construction: Corrugated plastic
Pittsburgh Brewing first utilized this durable display for its Golden Lager brand and now for its J.J. Wainright's brand. The removable header doubles as an easel card, allowing both brands to be displayed simultaneously.

Client: Anheuser-Busch Inc.
Producer: Lakeside Ltd.
Category: Fabricated Plastics: Fixture
Comments: With only six weeks to produce 3,000 units, the production schedule didn't provide sufficient time to create new tooling. What normally would have been injection molded or roto-casted was hand fabricated. Sheet plastic was cut and heat formed in the dimensions of a ski tip.

Product: Barton Beers St. Pauli Girl beer
Number of displays: 10,000
P-O-P companies: DJB Associates (design); Rapid Mounting & Finishing Co. (manufacture), both of Chicago
Distribution: Off-premise locations
Introduction: May 1993
Duration: Temporary
Construction: Corrugated
Barton Beers, the U.S. importer for St. Pauli Girl, is hoping the brew-bearing St. Pauli Girl display will cut through the promotional clutter this summer.

Client: Martlett Importing Co.
Producer: P.O.P. Displays Inc.
Category: Thermo-formed Plastics: Sign
Comments: These signs are manufactured from a variety of materials and processes, including vacuum forming, lithography, silkscreening and hot stamping. They have the look of injection molding at the cost of vacuum forming.