Alcohol

Type: Pole topper
Product: Beefeater gin
Client: Hiram Walker & Sons Inc.
P-O-P company: IDL Inc., Pittsburgh
Construction: Offset printed on coated paper; laminated to paper board stock; dimensional appliques ("tip-ons"); blinking lights
Introduction: October 1991
Comments: The lights were utilized to enhance the wintery night scene and draw attention. The motion of the gift box dropping down the chimney reinforced the possibility of Beefeater as a gift.

Product: Winterfest beer
P-O-P company: Frederic Printing, Denver
Distribution: Off-premise locations
Construction: Cardboard

Product: Anheuser-Busch Michelob Golden Draft and Golden Draft Light beers
Number of displays: 500 (edge-lit signs); 1,500 to 3,000 (animated barrel spectaculars)
P-O-P companies: Promotional Products, Tarrytown, N.Y. (edge-lit sign); Lakeside Ltd., Minneapolis (animated barrel spectacular)
Distribution: On-premise locations (edge-lit sign); on- and off-premise locations (animated barrel spectacular)
Introduction: April 1992
Duration: Permanent

Client: Heublein Inc.
Producers: Leonard Associates Inc. and Dyment Co.

Product: Miller Brewing Inc. Colders 29 and Colders 29 Light
P-O-P company: Art Factory, Elm Grove, Wis.
Distribution: Liquor stores
Introduction: May 1992
Duration: Temporary
Construction: Lithographed cardboard
P-O-P materials capitalize on the nippy 29 degrees used during the cold-aging process, although the market for low-premium beer is quite hot.

Products: Glenmore Distilleries Amaretto Di Amore, Boston Schnapps, Fleischmann's gin and vodka, Fleischmann's generic, Scoresby, Inver House, El Toro, Mr. Boston Brandies, Ezra Brooks, Old Thompson's and Canadian LTD
Number of displays: 12,985
P-O-P companies: Art Industries of New York Inc., New York (design and production); Creative Alliance (graphics); and Concepts Marketing (graphics), both of Louisville, Ky., Patrick Co., St. Louis (graphics)
Distribution: Liquor stores.
Introduction: March 1992
Duration: Semi permanent

Client: Anheuser-Busch Inc.
Producer: Multiplex Display Fixture Co.

Client: Stroh Brewery Co.
Producer: Westcott Paper Products

Client: Labatt Breweries
Producer: Everbrite Inc.