Alcohol

Client: Allied Domecq Spirits USA, Westport, Conn.
Product Promoted: Sauza Tequila
Objective: To leverage Sauza's point of difference as "The Better Tequila Experience" through eye-catching materials that reinforce the "Stay Pure" message.
Introduction: April 2001
Construction/Materials: Pennant: vinyl; string lights: plastic, lights
P-O-P Companies: Matrix Group (pennant), Westwood, N.J.; American Accessories (string lights), Knoxville, Tenn.

Client: Anheuser-Busch Inc.,St. Louis
Products Promoted: Michelob family of beers
Objective: The fireplace display was designed to increase sales/marketshare for Michelob throughout the holiday season. It is flexible and customizable to promote various products.
Distribution: Supermarkets, liquor stores
Construction/Materials: Corrugated
P-O-P Company: Phoenix Display/International Paper,Thorofare, N.J.

Client: Barton Beers Ltd., Chicago
Product Promoted: Corona Light beer
Objective: With a message-in-a-bottle theme, the sign was designed to gain attention for a new product in window and on wall locations. It was also designed to be low in cost.
Distribution: On-premise
Construction/Materials: Vacuum-formed bottle with screenprinted label; styrene-screened message; argon glass; actual cork
P-O-P Company: Array Marketing Group, KCS Industries Division, Hartland, Wis.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Lite beer
Objective: The banners/blankets were used to take advantage of Miller Lite's sponsorship of NFL teams with attention-getting end-aisle displays. The artwork was developed to allow beer distributors to take advantage of local team relationships by dropping in other graphics. The waitstaff aprons leveraged the sponsorship of the Super Bowl and featured the same imagery used in national print and television ads.
Distribution: Bars and supermarkets

Client: United Distillers & Vintners, Stamford, Conn.
Product Promoted: Pampero Aniversario imported rum
Objective: The unit was designed to highlight the premium rum brand in bars and restaurants by conveying a high-quality image.
Distribution: Upscale bars and restaurants
Construction/Materials: Leather, acrylic, wood
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Brown Forman Co., Louisville, Ky.
Product Promoted: Tuaca liqueur
Objective: To enhance Tuaca's shelf visibility and provide consumers with new usage ideas, an illustrated recipe brochure is displayed in a Talker Pocket literature holder that snaps to the shelf pricing channel.
Distribution: Supermarkets and liquor stores
Construction/Materials: Clear PVC vinyl
P-O-P Company: Talker Pocket Corp., Novato, Calif.

Client: Jim Beam Brands Co., Deerfield, Ill.
Products Promoted: DeKuyper cordial line
Objective: When the "disco ball" rotates, the reflection off the mirrored, concave background produces a spectrum of lights on the bottles and the surrounding area. This offers a hip holiday image for the product line.
Distribution: Supermarkets and liquor stores
Construction/Materials: Cardboard, multi-mirrored ball, fiber poles, battery-powered motor
P-O-P Company: Rapid Displays, Chicago