Alcohol

Client: E. & J. Gallo Winery, Modesto, Calif.
Distribution: Supermarkets
Size of Run: 2,499
Producer: MBH Presentations Inc., Floral Park, N.Y.
Division: Temporary, Liquor: Cordial and Wines
Objectives: A traffic-stopping mass display piece was needed that would enhance the current upscale contemporary image of Turning Leaf while integrating the brand's sales promotion with Talk Magazine.

Client: Remy Amerique Inc., New York
Size of Run: 7,875
Producer: MBH Presentations Inc., Floral Park, N.Y.
Division: Temporary, Liquor: Distilled Spirits -- Non-illuminated or Non-motion
Objectives: The strategy was to create a freestanding display that would introduce a hip product (cognac) in a cluttered and mature product category. It had to be easy to set up, versatile in its placement possibilities and fresh in appearance. The entrant company says 100% placement was achieved and another production run has been requested.

Product: Rheingold beer
Number of displays: 100
P-O-P company: Hankscraft/AJS, Reedsburg, Wis.
Distribution: Bars in New York City
Introduction: August 2000
Duration: Permanent
Construction: Molded urethane
Display set-up: Distributors
The Statue of Liberty tap handles promoting Rheingold beer have flames that light up every time a beer is poured.

Client: Miller Brewing Co., Milwaukee
Distribution: On-premise accounts
Size of Run: 1,250
Producer: Array Marketing Group Inc., KCS Industries, Milwaukee
Division: Permanent, Beer: On-premise -- Non-illuminated or Non-motion
Objectives: The marketing goal was to gain dominant placement in on-premise accounts that would communicate the personality and image of the Lite brand.

Client: Anheuser-Busch, St. Louis
Distribution: On-premise
Size of Run: 1,500
Producer: Everbrite, Greenfield, Wis.
Division: Permanent, Signage: Illuminated
Objectives: The goal was to achieve the visual impact of neon without the conventional look. Through the combination of black acrylic, metal laminate, laser-cut stainless-steel shapes and neon glass, an "architectural" look was attained. This reinforces the product's image and positioning as hip and high-end.

Client: Upshot/Seagram Americas
Distribution: Liquor stores
Size of Run: 290
Producer: Joliet Pattern, Joliet, Ill.
Division: Semi-permanent, Liquor: Distilled Spirits - Non-illuminated or Non-motion
Objectives: This was the fourth bottle in a series. The display's intense colors and size - it is 48 inches tall commanded attention wherever displayed. The unit is lightweight, making it easy to set up in the field.

Client: Coddington, Chadwick & Meyerson, New York
Distribution: Liquor stores and duty-free shops
Size of Run: 1,000
Producer: Acrylic Designs Inc., Springfield, Vt.
Division: Permanent, Liquor: Distilled Spirits -- Non-illuminated or Non-motion
Objectives: A "furniture quality" display was needed to reflect the upscale, traditional image of Abelour single malt scotch. It is made of stained and lacquered wood with solid brass fixtures and rails, and etched and filled brass logo plates.