Alcohol

Client: Canandaigua Wine Co., Canandaigua, N.Y.
Products Promoted: Paul Masson wine
Objective: The unit was designed to increase brand presence in-store by gaining floorspace.
Distribution: Liquor stores, package stores, supermarkets
Construction/Materials: Injection-molded plastic trays, corrugated header and skirt
P-O-P Company: Display Technologies, College Point, N.Y.

Client: Anheuser-Busch Inc., St. Louis
Product Promoted: O'Doul's non-alcoholic beer
Objective: This glow-in-the-dark mirror was created to increase product awareness and announce the company's sponsorship of the PGA Tour.
Distribution: Bars and restaurants
Construction/Materials: Mirrored glass, 10-hour glow material, frame
P-O-P Company: MMI Distribution, Wauwatosa, Wis.

Client: The Alison Group, North Miami, Fla. (for Smirnoff)
Product Promoted: New flavors of Smirnoff vodka
Objective: By showcasing the new bottle design in a large format and exciting colors, the company was able to generate excitement for Smirnoff's new flavors. The 6-foot-high display was assembled easily and quickly.
Distribution: Liquor stores
Construction/Materials: Corrugated
P-O-P Company: ExpoBox America, Kingston, N.Y.

Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements.

Client: Sterling Rice Group, Boulder, Colo. (for Smirnoff)
Product Promoted: Smirnoff Ice beer
Objective: The sign was designed to promote the new line of Smirnoff Ice beer. It has a dimmer that allows the retailer to control the amount of light emanating from it.
Distribution: Bars, restaurants and delis
Construction/Materials: Neon tubing, screenprinted translucent styrene face, metal frame and power transformer
P-O-P Company: Array Marketing Group, Thomson-Leeds Division, New York

Client: Jim Beam Brands Co., Deerfield, Ill.
Product Promoted: Kessler blended whiskey
Objective: A seasonal tie-in was used to promote brand awareness of the whiskey. The case card has lug-ons on the front and back with the roof extending out to mimic an awning.
Distribution: Supermarkets, liquor stores, restaurants
Construction/Materials: Litho and chipboard
P-O-P Company: Prolam Inc., Libertyville, Ill.

Product: Rheingold beer
Number of displays: 100
P-O-P company: Hankscraft/AJS, Reedsburg, Wis.
Distribution: Bars in New York City
Introduction: August 2000
Duration: Permanent
Construction: Molded urethane
Display set-up: Distributors
The Statue of Liberty tap handles promoting Rheingold beer have flames that light up every time a beer is poured.

Client: Miller Brewing Co., Milwaukee
Distribution: On-premise accounts
Size of Run: 1,250
Producer: Array Marketing Group Inc., KCS Industries, Milwaukee
Division: Permanent, Beer: On-premise -- Non-illuminated or Non-motion
Objectives: The marketing goal was to gain dominant placement in on-premise accounts that would communicate the personality and image of the Lite brand.