Alcohol

Client: E. & J. Gallo Winery, Modesto, Calif.
Product Promoted: Wild Vines raspberry zinfandel
Objective: This unusual display was designed to draw new customers (particularly females) to the wine category and entice them to trade up from wine coolers or beer.
Distribution: Liquor stores, supermarkets
Construction/Materials: Screenprinted and molded clear PETG
P-O-P Company: Joliet Pattern Inc., Crest Hill, Ill.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Lite beer
Objective: The display unit is sized to fit into a c-store or supermarket channel. It is intended to create a presence for brand building.
Distribution: Convenience stores, supermarkets, special events
Construction/Materials: Vacuum-formed plastic, four-color process screenprinting
P-O-P Company: Paul Flum Ideas, St. Louis

Clients: Molson Breweries, Miller Brewing Co., Anheuser-Busch Inc.
Product Promoted: Beer
Objective: The table tents are designed to increase on-premise sales by heightening consumer awareness of the specific brands carried by the establishment.
Distribution: On-premise locations
Construction/Materials: Acrylic that is laser-cut or routed
P-O-P Company: Acrylic Designs Inc., Springfield, Vt.

Client: Jim Beam Brands Co., Deerfield, Ill.
Product Promoted: Windsor Canadian blended whisky
Objective: The strategy behind the "replica scoreboard" display is to creatively generate brand awareness. The use of the LED clock on the display continuously draws attention to the Jim Beam product.
Distribution: Sports bars
Construction/Materials: Painted wood materials, screenprinted graphics, four-color process printed replaceable header

Client: Canandaigua Wine Co., Canandaigua, N.Y.
Products Promoted: Paul Masson wine
Objective: The unit was designed to increase brand presence in-store by gaining floorspace.
Distribution: Liquor stores, package stores, supermarkets
Construction/Materials: Injection-molded plastic trays, corrugated header and skirt
P-O-P Company: Display Technologies, College Point, N.Y.

Client: Anheuser-Busch Inc., St. Louis
Product Promoted: O'Doul's non-alcoholic beer
Objective: This glow-in-the-dark mirror was created to increase product awareness and announce the company's sponsorship of the PGA Tour.
Distribution: Bars and restaurants
Construction/Materials: Mirrored glass, 10-hour glow material, frame
P-O-P Company: MMI Distribution, Wauwatosa, Wis.