Alcohol

P2PI members are invited to attend a 60-minute educational webinar discussing the latest BevAlc growth forecast, incrementality metrics, brand examples and more.

Our flagship event will take place Nov. 12-14 in Schaumburg, Illinois. Register before Aug. 17 and get early-bird pricing.

An 88-foot dome, set up this month in Montreal first and then Toronto, will feature live DJ sets and 360-degree visuals of Mexico landscapes.

A retail media campaign from a global beer brand generated a sales lift of 12% in Co-op stores and drove a 3% lift at surrounding stores.

Cost and flavor are the factors most important to consumers purchasing summer holiday food items, according to data from Breaktime Media.

Leveraging diverse talent in advertising is not only a moral imperative but also a strategic opportunity for brands, writes BAV Group's Brian Owens in honor of Juneteenth.

The latest moves include a first-of-its kind integration with MikMak, new sponsored products ads for alcohol brands, and occasion-branded campaigns.

7-Eleven partnered with The Tetris Co. for a sweepstakes and themed apparel collection celebrating Tetris’ 40th anniversary.