Path to Purchase Institute Hall of Fame Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame. Kellanova Turns to AI Scoring to Unlock Creative Effectiveness Company VP explains how Kellanova is embedding predictive insights into briefs, workflows and agency partnerships to balance art and science and move beyond short-term ROI obsession. Henkel's All Looks to Spark Fresh Dialogue on Skin, Laundry Connection Marketing VP Julia Galotto shares new marketing strategies founded on consumer research. P-O-P Spotlight: Back-to-School Hits the Aisles Take a look at the seasonal activations that have caught our eyes so far from Colgate, General Mills, Walmart and others. Designing for Conversion: How Hershey, Dreyer's, Others Are Fixing In-Store Execution CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf. Duracell Redesigns Battery Shopping Experience at Walmart Learn how the brand manufacturer's new in-store display and packaging reduce waste and save shoppers time. Why POS Budgets Remain a Sticking Point Between Suppliers and Distributors Here are ways for partners to close the trust gap and help brands win at retail. Head of Marketing at J.M. Smucker to Retire Replacement search is underway as Gail Hollander plans spring 2026 departure. P-O-P Spotlight: Mondelez, PepsiCo, L’Oreal & Others Turn Heads In-Store Limited-edition collaborations, Pride Month and TikTok trends lit up the aisles in June. Kruger Products Highlights Canadian Roots in New Ad Campaigns Kruger Products has launched new campaigns and a contest ahead of Canada Day. First Previous 1 2 3 4 5 Next Last
