You might have missed the news, but last fall Walmart began rolling out a small-store format in remote parts of the U.S. in partnership with Getaway, a health and wellness hospitality company.
E-commerce experts Colin Lewis, director at Retail Media Works, and Andrea Leigh, founder and CEO of Allume Group, will headline the retail media-focused event in June.
The Microsoft and Verizon-funded digital merchandising platform helps CPGs target shoppers with in-store ads based on pre-planned holidays and real-time events.
Target has become the exclusive brick-and-mortar retail partner of Gainful, a direct-to-consumer performance nutrition brand known for its custom protein powders.
The location has undergone significant design changes and added features, a memorial site and an overall fresh look in an effort to welcome reluctant shoppers back to the site of the mass shooting.
