The Path to Purchase Institute's most unique conference of the year invites the industry to connect with peers and partake in out-of-the-box sessions designed to inspire innovation and new strategic direction.
Sustainability, culture and QR code usage are among the trends driving brands and retailers (including Heinz, Boxed Water and Persil) to rethink packaging designs.
The Path to Purchase Institute rounded up insights about e-commerce, retail media and personalization from leaders across the industry, including Walgreens, Casey’s and Petco.
To honor the micro-holiday and Crayola's 120th anniversary, the brand is giving away free customizable crayon boxes at its immersive Crayola Experience stores.
PRN executives share their thoughts on the state of in-store media, the opportunities and challenges available, and best practices for activating without getting "Minority Report" creepy.
Studio by Sally offers a more service-centric and educational shopping experience than its traditional Sally Beauty Supply stores to help consumers with any level of haircoloring knowledge achieve professional-quality hair on their own.
The Honest Co. gave Walmart an exclusive line of personal care baby products as the eco-friendly, digital-first brand made its debut at thousands of the mass merchant’s stores.
