Exceptions to the Rule No matter how many formal directives and spec sheets a retailer might print, the reality is that a lot of in-store marketing policies remain inscrutable. Rating Retailers Best Practices: Retailers and Consumer Research Retail Out of Stocks "A Worldwide Examination of Extent, Causes, and Consumer Responses" Retailer & Consumer Attitudes About In-Store Sampling Results from surveys conducted by Mass Connections The Elephant in the Meeting Room Effective Packaging Research North America C-Store Closeup 2003 An in-store intercept category management research program Now Playing Entertainment tie-ins may generate more buzz than sales A Dollar for Your Thoughts First Previous 14 15 16 17 18 Next Last