Image

Patent: 5,109,992
Issued: May 5, 1992
Inventor: Byron R. Miller, Springboro, Ohio
Assignee: The Mead Corp., Dayton, Ohio

Patent: 5,109,993
Issued: May 5, 1992
Inventor: V. James Hutchison, Lakewood, Colo.

Patent: 5,111,196
Issued: May 5, 1992
Inventor: Peter F. Hunt, Paramount, Calif.
Assignee: ESL Inc., Olathe, Kan.

Patent: 5,109,994
Issued: May 5, 1992
Inventors: R. Christopher Kidd; Lester W. Morrow, both of New York
Assignee: Marlboro Marketing, Inc. New York

Product: Burglar alarms and door lock installation kits
Number of displays: In test in 100 stores
P-O-P company: SEMCO, Ocala, Fla.
Distribution: Hardware stores, home centers and building supply outlets
Introduction: January 1992
Duration: Temporary
Construction: 50 millimeter high-density plastic
Sell strips designed to cross-merchandise the products from WeslockNational are currently being tested in 100 stores.

Product: Philip Morris Collectors Choice Cigarettes
Number of displays: 600 headers; 2,000 counter displays
P-O-P company: Marinelli Communications, package design group, New York (Penta-Pack); Leo Burnett Co., Chicago (headers and displays)
Distribution: Gift, specialty tobacco and airport shops
Introduction: October 1991
Duration: Semi-permanent
Construction: Vacuum-formed Lexan sheet (Penta-Pack); lithographed cardboard (headers)

Product: Memphis Hardwood Flooring Co. Chickasaw Hardwood Floors
Number of displays: 4,000
Distribution: Home centers, lumber yards, floor covering stores and specialty hardwood stores
Introduction: February 1988
Duration: Permanent
Construction: Plywood covered with oak veneer
Flattering light helps consumers select the right wood from Chickasaw Hardwood Floors display.

Product: The Putnam & Grosset Group Poke & Look Learning Books
Number of displays: 2,000
P-O-P company: Tremore Inc., North Brunswick, N.J.
Distribution: Bookstores
Introduction: September 1991
Duration: Permanent
Construction: Corrugated plastic
Poke & Look books from Putnam & Grosset are shown off with an informative counter display.