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Client: Planters Division, Nabisco Foods Group
Producer: Trans World Marketing Corp.
The cooler display holds 144 packages above chilled drinks, and is spurring impulse sales.

Product: Comic books
P-O-P company: Howard Marlboro Group, New York
Distribution: Waldenbooks stores
Introduction: June 1991
Duration: Permanent
Construction: Injection-molded plastics (pockets), fabricated plastics (side and header panels), wood (base), formica (covers wood base) and metal (structural interior).
Comic book displays at Waldenbooks are intended to last up to four years.

Product: Home videos
Number of displays: 25,000
P-O-P company: Fleetwood Container & Display, Vernon, Calif.
Distribution: Video stores
Introduction: February 1992
Duration: Promotional
Construction: Direct-print corrugated cardboard and litho
A three-side display from Paramount Home Video can be used in the open, or can be placed against a wall, and is designed to promote several titles at the same time.

Product: Electra pushbutton electric disposable lighter
Number of displays: More than 3,000
P-O-P company: Resources In Display, Brooklyn, N.Y.
Distribution: Drug stores, convenience stores and supermarkets
Introduction: January 1992
Duration: Permanent
Construction: Injection-molded high-impact styrene
Electric disposable lighters get an upscale treatment with a permanent display from Scripto.

Product: Bausch & Lomb Ray Ban Wayfarer sunglasses
Number of displays: 5,000
P-O-P company: Thomson-Leeds Co., New York
Distribution: Optical stores
Introduction: January 1992
Duration: Permanent
Construction: Injection-molded plastic (base), foam acrylic (Wayfarer lettering)
A counter display for Wayfarer sunglasses from Bausch & Lomb is designed to help establish the line as its own brand entity.