Image

Product: Wood-joining products
P-O-P company: EB Advertising Display Co., Massillon, Ohio
Distribution: Hardware stores, home centers, D-I-Y outlets
Introduction: April 1991
Duration: Permanent
Construction: Wire and styrene
All the hardware needed to help the do-it-yourselfer join wood together is on a display from Vermont American Tool Co.

Product: FSC Wallcoverings Waverly wallpaper
P-O-P company: Abrams Fixtures, Atlanta
Distribution: Wallcovering dealers
Introduction: September 1991
Duration: Permanent
Construction: Vinyl board
Retailers can show decorating options (above) at the Best of Waverly Wallpaper Center by adding accessories like a chair. The other side (right) has display bins that show 12 different wallpaper patterns and coordinating borders.

Product: Latrobe Brewing Co. Rolling Rock Premium Beer
Number of displays: 20,000
P-O-P company: The Marketing Continuum, Dallas
Distribution: Grocery stores, liquor stores, mass merchandisers
Introduction: May 1991
Duration: Promotional
Construction: Chip board
Rolling Rock's counter display offers shoppers a "peepshow" about the beer.

Product: Stroh Brewery Co. Old Milwaukee Genuine Draft
Number of displays: 5,000
P-O-P company: Chicago Show Printing Co., Morton Grove, Ill. (display); Clegg Industries, Santa Monica, Calif. (lighting system)
Distribution: Convenience and liquor stores
Introduction: October 1991
Duration: Permanent
Construction: Vacuum-formed styrene
The Old Milwaukee sign lights up liquor and convenience stores.

Product: Disney Video Classics
P-O-P company: Disney Promotional Products, Burbank, Calif.
Distribution: Video rental stores
Introduction: November 1991
Duration: Permanent
Construction: Plastic
Mickey Mouse clocks, distributed to promote Walt Disney's "Wild Hearts Can't Be Broken," are intended to establish a Disney section in video stores.

Patent: Des. 324,966
Issued: March 31, 1992
Inventor: Jesse D. Buffington, Trenton, Ga.
The ornamental design for a display stand, as shown.

Patent: 5,099,593
Issued: March 31, 1992
Inventor: Paul Hannula, Minneapolis
Assignee: Lakeside Ltd., Minneapolis
Illuminated sign has characters appearing as glistening ice chunks. A light source is surrounded by a diffusion device, and a reflecting device is disposed on one side of the light source while a diffusion panel is placed on the other side of the light source. An opaque sign panel has raised transparent characters which have a chiseled ice-like configuration.