A Quick Look at What’s New at P2PI

If you receive the P2PI newsletter, you may have noticed a small change this week. Rebranded as CommerceWire, the newsletter has a new look and a slightly adapted focus. 

Previously, our newsletters were segmented by topic: in-store news and insights on Tuesdays, retail media on Wednesdays, and a mix on Thursdays. As retail media has increasingly moved into the store, it became clear that unifying our coverage will better serve the needs of today's commerce marketers. 

What hasn’t changed is the cadence: CommerceWire still lands in your inbox every Tuesday, Wednesday and Thursday. 

Alongside the newsletter update, we’ve rolled out a few other digital enhancements you may have missed amid the end-of-year rush.

Our Image Vault, which features thousands of in-store and digital marketing examples, now supports much more granular search. Members can quickly surface specific use cases, such as beauty endcaps at Walmart from the last 30 days, new product launches on Target.com in the last year, or even Halloween beverage shelf talkers at Albertsons. Whether you're searching by retailer, occasion, tactic or format, relevant examples are just a few clicks away. 

We also recently launched a Hy-Vee Retailer Profile, featuring the latest insights into its commerce, merchandising, retail media and loyalty strategies. P2PI Retailer Profiles are continuously updated to tightly curate the most relevant information for commerce marketers; this year, we'll be adding artificial intelligence sections to select profiles to help marketers stay on top of the latest shifts.  

Both the vault and the profiles are available exclusively to members. To learn more about access, contact Nicole Mitchell, P2PI Senior Director of Membership.  

These updates are part of a broader set of changes underway for this year — including new events, education, research and digital enhancements — all informed by extensive member and audience feedback. Like most digital tools, ours will be continuously refined, and we always welcome input. 

If you have any thoughts on P2PI insights and experiences, I'd love to hear from you.