Video

Client: Paramount Pictures, Hollywood, Calif.
Product Promoted: "Titanic" home video
Objective: To promote the video release of "Titanic" with eye-catching P-O-P designed specifically for the unique needs of various retail channels.
Introduction: September 1998
Construction/Materials: Corrugated
P-O-P Company: Chesapeake Display & Packaging Co., Winston-Salem, N.C.

Client: Twentieth Century Fox Home Entertainment, Century City, Calif.
Product Promoted: "Dr. Dolittle" video
Objective: The display was designed to announce the availability of the movie on video. Sound ("Press Here To Talk To The Animals") was used to attract attention and recreate the humor of the film.
Number of Displays: 15,000
Construction/Materials: Voice chip, tagstock, corrugated, four-color printing, mounting and finishing
P-O-P Company: Cornerstone Display Group Inc., San Fernando, Calif.

Client: Sony Music, New York
Product Promoted: Dawson's Creek soundtrack
Objective: To create a consumer connection to the popular show by incorporating each of the main characters inside of a life-size television set above the CD soundtrack. Displays were placed in crucial areas of stores, increasing both the visibility and awareness of the product.
Introduction: April 1999
Number of Displays: 2,700
Construction/Materials: Corrugated, foamboard, cardboard
P-O-P Company: Ventura Group Inc., Ronkonkoma, N.Y.

Client: Virtual Images, San Bernardino, Calif.
Product Promoted: "Tomorrow Never Dies" video
Objective: To create awareness of the movie on videocassette.
Construction/Materials: Mouse/counter pad -- .030-point lenticular mounted to 1/8-inch Kushon rubber, then die cut. Wobbler card --.030-point lenticular, die cut.
P-O-P Company: Graphic Converting, Niles, Ill.

Client: Good Times Home Video, New York
Products Promoted: Various videos
Objective: To introduce the Hollywood Video Values campaign in Kmart stores.
Introduction: June 1999
Number of Displays: 5,000
Construction/Materials: Corrugated
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Valley Media, Woodland, Calif.
Products Promoted: Cinema videos
Objective: To design a display program that would work with various video theme promotions throughout the year.
Number of Displays: 2,000
Introduction: September 1999
Construction/Materials: Corrugated
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Buena Vista Home Entertainment, Burbank, Calif.
Product Promoted: "A Bug's Life" videos
Objective: The goal was to develop a fun, interactive video standee using key characters from the movie to create consumer awareness preceding the release on video.
Introduction: March 1999
Construction/Materials: Tagstock, corrugated
P-O-P Company: Cornerstone Display Group Inc., San Fernando, Calif.

Client: Sony Music, New York
Product Promoted: "Episode I, The Phantom Menace" soundtrack
Objective: This display was placed in music stores to capitalize on the enormous popularity of the film's and soundtrack's release.
Number of Displays: 8,500
Introduction: May 1999
Construction: Corrugated, SBS stock
Producer: Ventura Group Inc., Ronkonkoma, N.Y.

Client: P.S. Professional, St. Petersburg, Fla.
Products Promoted: CDs
Objective: The upscale listening station offers a modern way to shop for CDs. Customers can locate a CD of their choice and use the headphones to "try before they buy."
Introduction: July 1998
Construction/Materials: Acrylic and 12-gauge steel
P-O-P Company: Lingo Manufacturing Co., Florence, Ky.