Video

Product: Touchstone Home Video "What About Bob" video rental
Number of displays: 20,000
P-O-P company: Atlas Display Co.
Distribution: Video rental outlets
Introduction: November 1991
Duration: Promotional
Construction: Corrugate
Video stores can dress up "Bob" standees through February, which has given the P-O-P item a potentially longer life.

Product: Word Inc. Amy Grant Heart in Motion album
Number of displays: 2,000
P-O-P company: The United Group, South Gate, Calif.
Distribution: Christian bookstores
Introduction: March 1991
Duration: Semi-permanent
Construction: Corrugated with a silk-screened background, product trays
Word Inc.'s Amy Grant display is easily assembled and compact.

Advertiser: Buena Vista Home Video, Burbank, Calif.
Producer: Rapid Mounting & Finishing Co., Union City, Calif.
Objective: To inform the target customer in the video rental store of the availability of Walt Disney's original animated classic "Robin Hood." The light thief effect on the mobile gives the illusion of a lighted sign.

Advertiser: Buena Vista Home Video, Burbank, Calif.
Producer: Stone Container Corp., Oakbrook, Ill.
Objective: To promote the release of two action/adventure movies in video stores. Display was required to allow distinct space for each film, with a "walk-around" concept that would encourage people to walk around the display.

Elektra Records' display featured singles from singer Anita Baker's album. Corrugated countertop unit gave space to 45 rpm discs, CD-3 discs, and single play tape cassettes. More than 2,500 of the displays were placed in music stores and other outlets.
Producer: Thomson-Leeds, New York