Video

Client: Valley Media, Woodland, Calif.
Products Promoted: Cinema videos
Objective: To design a display program that would work with various video theme promotions throughout the year.
Number of Displays: 2,000
Introduction: September 1999
Construction/Materials: Corrugated
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Buena Vista Home Entertainment, Burbank, Calif.
Product Promoted: "A Bug's Life" videos
Objective: The goal was to develop a fun, interactive video standee using key characters from the movie to create consumer awareness preceding the release on video.
Introduction: March 1999
Construction/Materials: Tagstock, corrugated
P-O-P Company: Cornerstone Display Group Inc., San Fernando, Calif.

Client: Morgan Creek/Warner Brothers, Los Angeles
Product Promoted: "The King and I"
Objective: To develop awareness for the film with a two-phase promotional program in movie theaters. The first display, a large floor display measuring 16 feet across and 12 feet high, was released four months prior to the movie. The second display, a standee, hit theater lobbies four weeks before the movie's premier.
Introduction: October 1998 and March 1999
Number of Displays: 200 floor displays; 44 standees
Construction/Materials: Corrugated

Client: ObjectSoft Corp., Hackensack, N.J.
Product Promoted: FastTake Video Kiosk
Objective: To promote video rentals and sales by providing a searchable database of more than 7,000 movies, games and CD-ROM titles. Summaries of each movie and trailers can be viewed for up to 500 movies.
Introduction: March 1999
P-O-P Company: Kiosk Information Systems, Broomfield, Colo.

Client: Putumayo World Music, New York
Products Promoted: Celtic Tides video and CD
Objective: To introduce a new line of Irish music with a video program. The display was designed to hold four VHS tapes and 12 CDs within a small footprint to gain counter space in record stores and specialty retailers.
Number of Displays: 1,000
Construction/Materials: One color plus varnish flexo print on bleach white corrugated
P-O-P Company: Triangle Display Group, Philadelphia

Client: Paramount Pictures, Hollywood, Calif.
Product Promoted: "Titanic" home video
Objective: To promote the video release of "Titanic" with eye-catching P-O-P designed specifically for the unique needs of various retail channels.
Introduction: September 1998
Construction/Materials: Corrugated
P-O-P Company: Chesapeake Display & Packaging Co., Winston-Salem, N.C.

Client: Twentieth Century Fox Home Entertainment, Century City, Calif.
Product Promoted: "Dr. Dolittle" video
Objective: The display was designed to announce the availability of the movie on video. Sound ("Press Here To Talk To The Animals") was used to attract attention and recreate the humor of the film.
Number of Displays: 15,000
Construction/Materials: Voice chip, tagstock, corrugated, four-color printing, mounting and finishing
P-O-P Company: Cornerstone Display Group Inc., San Fernando, Calif.

Client: Sony Music, New York
Product Promoted: Dawson's Creek soundtrack
Objective: To create a consumer connection to the popular show by incorporating each of the main characters inside of a life-size television set above the CD soundtrack. Displays were placed in crucial areas of stores, increasing both the visibility and awareness of the product.
Introduction: April 1999
Number of Displays: 2,700
Construction/Materials: Corrugated, foamboard, cardboard
P-O-P Company: Ventura Group Inc., Ronkonkoma, N.Y.

Client: Sony Music, New York
Product Promoted: "Episode I, The Phantom Menace" soundtrack
Objective: This display was placed in music stores to capitalize on the enormous popularity of the film's and soundtrack's release.
Number of Displays: 8,500
Introduction: May 1999
Construction: Corrugated, SBS stock
Producer: Ventura Group Inc., Ronkonkoma, N.Y.

Brookdale Plastics, Plymouth, Minn., won an award for its Metacom Meijer's Music Station recently. It was recognized as the best in the heavy-gauge - thermoformed assembly category.
   The interactive unit was designed to enhance the sale of CDs and cassettes and features a touchscreen that enables the consumer to sample music from a variety of titles. The unit is further enhanced with backlit transparencies and metallized vacuum-formed parts.