Toy, Hobby, & Games

Product: Darda Mouse!
Average unit cost: $2.50
P-O-P company: Wagner Container, Baltimore
Distribution: Specialty toy stores
Introduction: July 1991
Duration: Promotional
Construction: Corrugate
Darda's motorized toy mice are ready to speed off of "cheesy" countertop display in toy stores.

Advertiser: Nintendo of America, Redmond, Wash.
Producer: Frank Mayer & Associates Inc., Grafton, Wis.

Advertiser: Impel Marketing Inc., Research Triangle Park, N.C.
Producer: AG Industries, Cleveland, Ohio
Objective: To develop a modular merchandising system for multiple classes of trade that provides maximum flexibility for displaying multiple sports and entertainment collector products in a format that capitalizes on the appeal of sports. Also, toestablish a merchandising profit center for retailers that are not currently carrying Impel products or are carrying only a limited selection.

Product: Warblers toy birds
Number of displays: 7,000
P-O-P company: Concept Fixtures LTD.
Distribution: Gift, stationery, toy stores
Introduction: April 1991
Duration: Permanent
Construction: Wood
The six Breezy Singers birds come pre-packaged with the display.

Advertiser: Nintendo of America, Redmond, Wash.
Producer: Thomas A. Schutz Co., Morton Grove, Ill.
Objective: To attract attention of consumers and encourage interaction with new Super Nintendo Game System. Also, to provide a flexible, high-tech, modular merchandising system to demonstrate product features in a user-friendly atmosphere adaptable to various sized retail environments while enhancing Nintendo name recognition.

Advertiser: Video Technology Industries, Wheeling, Ill.
Producer: Chicago Show, Morton Grove, Ill.
Objective: To display an operational line of toys and list their features and benefits, inviting trial by children and/or adults, thereby promoting purchase. The displays had to be made in a variety of configurations for the various sizes and shapes of the toys, and had to be durable enough to withstand repeated use of the toys. They also had to provide security for both the toys and accessories, yet be easy for store personnel to remove to change the batteries.