Toy, Hobby, & Games

Client: Nintendo of America Inc., Redmond, Wa.
Distribution: Blockbuster Video stores
Size of Run: 5,000
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Division: Permanent, Entertainment and Computers
Objectives: To create awareness and excitement for both the rental and subsequent purchase of the new "SNAP" video game. The eye-catching stand-alone interactive kiosk enables customers to play the game and encourages them to rent or purchase it, as well as related accessories.

Client: Lego Systems Inc., Enfield, Conn.
Product Promoted: Lego Mania 2000
Objective: To gain access into new, underdeveloped market segments and non-traditional toy retailers.
Introduction: December 1999
Number of Displays: 3,000
Construction/Materials: .010 SBS printed four-color process and varnish laminated to B-flute on singleface
P-O-P Company: Triangle Display Group, Philadelphia

Client: Lego Systems Inc., Enfield, Conn.
Product Promoted: Lego Construction System
Objective: To explore non-traditional market segments for toys and gain access into underdeveloped market channels.
Introduction: September 1998
Number of Displays: 2,500
Construction/Materials: .010 SBS printed four-color process and varnish laminated to B-flute on singleface
P-O-P Company: Triangle Display Group, Philadelphia

Client: Hasbro, Beverly, Mass.
Product Promoted: Hasbro interactive games
Objective: To increase product sales through the use of interactive electronic displays that draw customers to the display and give them the opportunity to view the games.
Introduction: November 1999
Number of Displays: 70
Construction/Materials: Interactive shelf TV video displays
P-O-P Company: Point-of-Purchase Television, Portland, Ore.

Client: Mattel, El Segundo, Calif.
Product Promoted: "Toy Story 2" toys
Objective: To generate impulse purchases with a display that capitalizes on the excitement surrounding the "Toy Story 2" movie release.
Introduction: November 1999
Number of Displays: 2,500
Construction/Materials: Flexo printing on body, trays and back of litho parts; logos and characters are printed on litho and laminated to corrugated
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Client: Lego Systems Inc., Enfield, Conn.
Product Promoted: Lego Adventure
Objective: To gain access into underdeveloped market segments and non-traditional toy retailers.
Introduction: January 1998
Number of Displays: 1,500
Construction/Materials: .010 SBS printed in four colors and laminated
P-O-P Company: Triangle Display Group, Philadelphia

Client: Klutz, Palo Alto, Calif.
Product Promoted: Books with toys
Objective: To increase brand awareness through broader P-O-P presence.
Introduction: March 1999
Number of Displays: 2,383
Construction/Materials: Injection-molded shelves; wire grids; laser-cut, screened hardboard; vinyl-covered particle board
P-O-P Company: Santa Cruz Industries, Santa Cruz, Calif.

Client: Party Pals LLC, Minneapolis
Product Promoted: Halloween masks
Objective: The nesting feature of the packages enabled retailers to display many masks for maximum merchandising appeal. The detailed face features helped consumers visualize costume ideas.
Introduction: March 1999
Number of Displays: 145,000
Construction/Materials: PVC, paperboard, S-hips
P-O-P Company: Brookdale Plastics Inc., Plymouth, Minn.

Toy marketers serve several masters and face difficult issues when addressing P-O-P, such as building relationships with retailers and negotiating retail display allowances.

Client: Legos Systems, Enfield, Conn.
Distribution: Supermarkets and drugstores
Size of Run: 3,000
Producer: Triangle Display Group, Philadelphia
Division: Temporary, Toys
Objectives: To gain access into new, underdeveloped market segments and non-traditional toy retailers. This display aimed at providing retailers with a dynamic aisle display to attract consumers' attention.