Toy, Hobby, & Games

Client: Nintendo of America Inc., Redmond, Wash.
Producer: The Corporate Image, Seattle
Winning Display of the Year honors in the semi-permanent division, Nintendo of America's Donkey Kong 64 Sales Promotion entry included these P-O-P displays.

Client: Nintendo of America, Redmond, Wash.
Producer: JP Marketing Services, Santa Fe Springs, Calif.
Comments: With the new product launch, the client wanted to reinforce and enhance consumer awareness and promote the availability of Game Boy products "Now in Color." According to the company, almost 100% of the displays produced achieved placement in targeted stores and an estimated 35% of those remained hanging four months after the original six-month projected retail life.

Marketing program includes displays offering DC Comics magazines

Product: Hand-held electronic games
Number of displays: 66
P-O-P company: Creative Displayworks, Concord, Ontario
Distribution: Toys "R" Us stores in Canada
Duration: Permanent
Construction: Tubular and perforated metal
Display set-up: Retail staff
Hasbro's floorstand for Canadian Toys "R" Us stores holds 300 electronic games and allows consumers to play with them in-store.

Client: Hasbro, Beverly, Mass.
Product Promoted: Hasbro interactive games
Objective: To increase product sales through the use of interactive electronic displays that draw customers to the display and give them the opportunity to view the games.
Introduction: November 1999
Number of Displays: 70
Construction/Materials: Interactive shelf TV video displays
P-O-P Company: Point-of-Purchase Television, Portland, Ore.

Client: Mattel, El Segundo, Calif.
Product Promoted: "Toy Story 2" toys
Objective: To generate impulse purchases with a display that capitalizes on the excitement surrounding the "Toy Story 2" movie release.
Introduction: November 1999
Number of Displays: 2,500
Construction/Materials: Flexo printing on body, trays and back of litho parts; logos and characters are printed on litho and laminated to corrugated
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Client: Lego Systems Inc., Enfield, Conn.
Product Promoted: Lego Adventure
Objective: To gain access into underdeveloped market segments and non-traditional toy retailers.
Introduction: January 1998
Number of Displays: 1,500
Construction/Materials: .010 SBS printed in four colors and laminated
P-O-P Company: Triangle Display Group, Philadelphia

Client: Klutz, Palo Alto, Calif.
Product Promoted: Books with toys
Objective: To increase brand awareness through broader P-O-P presence.
Introduction: March 1999
Number of Displays: 2,383
Construction/Materials: Injection-molded shelves; wire grids; laser-cut, screened hardboard; vinyl-covered particle board
P-O-P Company: Santa Cruz Industries, Santa Cruz, Calif.

Client: Party Pals LLC, Minneapolis
Product Promoted: Halloween masks
Objective: The nesting feature of the packages enabled retailers to display many masks for maximum merchandising appeal. The detailed face features helped consumers visualize costume ideas.
Introduction: March 1999
Number of Displays: 145,000
Construction/Materials: PVC, paperboard, S-hips
P-O-P Company: Brookdale Plastics Inc., Plymouth, Minn.