Toy, Hobby, & Games

Product: Warblers toy birds
Number of displays: 7,000
P-O-P company: Concept Fixtures LTD.
Distribution: Gift, stationery, toy stores
Introduction: April 1991
Duration: Permanent
Construction: Wood
The six Breezy Singers birds come pre-packaged with the display.

Advertiser: Western Publishing Co, Racine, WI
Producer: Chesapeake Display & Packaging Co., Winston-Salem, NC
Objective: To develop a display that would be clearly identified with Disney, easily set up, project the quality image of both Disney and the Golden line, demonstrate a wide breadth of product, and hold sufficient inventory to satisfy demand.

Toy stores have been stocking the DUPLO, a large-size adaptation of the famous LEGO brick, in either the construction toys' section or the pre-school section, but not in both. To help remind and direct customers, the company is using this dangler that informs them about the product and where it is stocked in the store. The mobile-like dangler is hung by a 5-inch V-folded strip of clear plastic so it extends at an angle of roughly 80 degrees.
Producer: Soabar Graphics, Greensboro, NC.