Toy, Hobby, & Games

Client: ASC Games, Darien, Conn.
Product Promoted: Jeff Gordon XS Racing video game
Objective: To attract attention to the game and create excitement through Jeff Gordon fans.
Introduction: April 1999
Producer: Spec, New York

Product: Sony PlayStation discontinued software
Number of displays: 20
P-O-P company: Grady McCauley Inc., North Canton, Ohio
Distribution: Sony outlet stores
Introduction: February 1999
Duration: Permanent
Construction: Acrylic (panels), steel (frame), fiberboard (base), Sintra (laminate)
Display set-up: Retail staff

Product: Games, toys, puzzles
Number of displays: 170+
P-O-P company: Fuller Marketing, Carrollton, Mo.
Distribution: Toy, game and gift stores
Introduction: January 1999
Duration: Permanent
Construction: Pressboard
Display set-up: Retail staff
Binary Arts' spinner rack floor display offers consumers hands-on access to games, toys and puzzles.

Product: Lego toys
Number of displays: 2,500
P-O-P company: Promo Edge, Neenah, Wis.
Distribution: Wal-Mart stores and other mass merchants
Introduction: September 1998
Duration: Temporary
Construction: Polystyrene blades, vinyl shelf talkers and danglers, plastic shelf strips with paper inserts
Temporary signage and floor graphics define the Lego area while reinforcing brand identity and helping consumers locate age-appropriate toys.

Client: Blau Marketing
Producer: Thomson-Leeds Company Inc.