Toy, Hobby, & Games

Client: Lego Systems Inc., Enfield, Ct.
Product Promoted: Star Wars-themed Lego toys
Objective: To leverage new Star Wars products and to penetrate the supermarket, drugstore and c-store markets.
Number of Displays: 12,000
Introduction: May 1999
Construction: .010 SBS printed litho-laminated to B-flute singleface
Producer: Triangle Display Corp., Philadelphia

Client: Hasbro Inc., Pawtucket, R.I.
Products Promoted: A full line of Star Wars toys
Objective: To produce a Star Wars branded feature shop in major retail channels. The goal was to use consistent imagery and to provide an interactive environment for customers.
Introduction: May 1999
Producer: RTC Industries Inc., Rolling Meadows, Ill.

Product: Ambi Toys line
Number of displays: 200
P-O-P companies: Concept Designs (design), Mountain View, Calif.; Advanced Manufacturing and Development Inc. (manufacture and screen printing of base), Willets, Calif.; Brixen and Sons (four-color printing of backer), Tustin, Calif.
Distribution: Specialty toy stores
Introduction: March 1999
Duration: Permanent
Construction: Wood
Display set-up: Retail staff

Client: Disney Consumer Products/Mattel, Burbank, Calif.
Producer: White Plus, El Segundo, Calif.
Marketing Objective: To increase sales by winning prime selling space in a Toys 'R' Us feature shop and to increase awareness of the movie's release.

Client: Lyrick Studios, Richardson, Texas
Producer: Phoenix Display, A Union Camp Co., West Deptford, N.J.
Marketing Objective: To design a seasonal prepack display that is allotted floorspace in 4,000 supermarkets, drugstores and traditional audio/video stores.

Client: Nintendo of America, Redmond, Wash.
Products Promoted: Nintendo software and gaming sets
Objective: Because high visibility is needed in highly competitive arenas, a fiberoptic display that looks brighter from a distance and appears to move was created.
Introduction: April 1999
Construction/Materials: Aluminum, plastic, fiberoptics, halogen lamp, acrylic, synchronous wheel
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.

Client: ASC Games, Darien, Conn.
Product Promoted: Jeff Gordon XS Racing video game
Objective: To attract attention to the game and create excitement through Jeff Gordon fans.
Introduction: April 1999
Producer: Spec, New York